Adore Repackaging Ambalaža za higijenske uloške od Etereo Pte Ltd

Dizajn Adore Repackaging Ambalaža za higijenske uloške od dizajnera Etereo Pte Ltd je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2020

Adore Repackaging Ambalaža za higijenske uloške

autor Etereo Pte Ltd

Klijent: Etereo Pte Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Adore Repackaging Ambalaža za higijenske uloške

Adore je dizajn ambalaže za higijenske uloške. Ambalaža koristi rukom pisani font kao glavni dizajnerski element kako bi stvorila osjećaj mladosti i živosti. Izgled je minimalističan i postavljen na jednostavnu pozadinu, čime se pažnja usmjerava na temu ženskog zdravlja. Svako pakovanje izrađeno je od potpuno zapečaćene aluminijske folije s mogućnošću ponovnog zatvaranja, što korisnicama omogućava da uzmu koliko im je potrebno i ponovo zatvore pakovanje kako bi zaštitile uloške od klica i bakterija. Proizvedene su tri veličine, za dnevne uloške, dnevnu i noćnu upotrebu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Adore Repackaging Ambalaža za higijenske uloške je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Adore Repackaging Ambalaža za higijenske uloške bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Adore Repackaging Ambalaža za higijenske uloške sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimenzije i pakovanje: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Oznake: Sanitary Pads, Repackaging, Rebranding, Females
Tehnologija proizvodnje: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Dizajnerski izazov: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Istraživanje: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiracija: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Trajanje projekta: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Tok rada: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Članovi tima: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng