Ten Плакати от Kalyani Kamat Bambolkar and Ling Lee

Дизайнът Ten Плакати от Kalyani Kamat Bambolkar and Ling Lee е високо уважаван носител на престижната 2020 Сребърна награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

СреброГрафика· 2020

Ten Плакати

от Kalyani Kamat Bambolkar and Ling Lee

Клиент: Kingston University, Kingston School of Art

Носител на Сребърна награда A' Design Award в категория Графика

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Цветове

Дизайнът

За Ten Плакати

Дизайнът е кампания за модното шоу на университета Кингстън. Фотографията за тази кампания е направена чрез създаване на 'X' маркира върху тялото на модела, което показва символиката на дрехите върху тялото. 'X' също така отбелязва десетата годишнина на модното училище на университета Кингстън. До всички гости беше изпратено електронно съобщение, а плакати и брошури бяха изложени в Музея на дизайна в Лондон.

Признанието

За Сребърна награда A' Design Award

Ten Плакати е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Ten Плакати да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Ten Плакати е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Размери и опаковка: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Тагове: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Производствена технология: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Дизайнерско предизвикателство: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Изследване: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Вдъхновение: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Продължителност на проекта: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Работен процес: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Патенти: The posters and images are owned by Kingston University.
Членове на екипа: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Автори на изображенията: All Photo credits: Kalyani Kamat Bambolkar