Feel The Vineyard Изложбен дизайн от Kelvin Chan

Дизайнът Feel The Vineyard Изложбен дизайн от Kelvin Chan е високо уважаван носител на престижната 2020 Бронзова награда A' Design Award в състезателна категория Дизайн на събития и случвания.

БронзСъбитие· 2020

Feel The Vineyard Изложбен дизайн

от Kelvin Chan

Клиент: Hong Kong Trade Development Council - Exhibition Services

Носител на Бронзова награда A' Design Award в категория Събитие

21,415

Верифициран носител на награда

Проверете статуса на наградата за #86887

Посетете сайта Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Feel The Vineyard Изложбен дизайн

„Усетете лозето“ е изложбен дизайн, създаден за търговски панаир на вино и спиртни напитки в Хонконг. Оформлението обхваща осемстотин тридесет и три квадратни метра и включва щандове за 255 винени марки. Темата е винарна изба. Основните материали са дърво, трева и метал. Дървените шарки напомнят за традиционни бъчви, докато тревата навежда на мисълта за лозов масив. За изложбените модули са избрани телени метални шкафове, които спестяват място и позволяват гъвкаво подреждане. Ароматна стена представя различните аромати на австралийските вина, а винен бар предлага спокойна зона за дегустация.

Признанието

За Бронзова награда A' Design Award

Feel The Vineyard Изложбен дизайн е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Feel The Vineyard Изложбен дизайн да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Feel The Vineyard Изложбен дизайн великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Размери и опаковка: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Тагове: Exhibition, winery, natural, Australia, Wine, modern, creative
Производствена технология: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Дизайнерско предизвикателство: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Изследване: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Вдъхновение: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Продължителност на проекта: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Работен процес: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Автори на изображенията: Hong Kong Trade Development Council