Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода от Nick Pitscheider and Sharon Hassan

Дизайнът Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода от Nick Pitscheider and Sharon Hassan е високо уважаван носител на престижната 2019 Сребърна награда A' Design Award в състезателна категория Дизайн на опаковки.

СреброОпаковки· 2019

Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода

от Nick Pitscheider and Sharon Hassan

Клиент: Nick Pitscheider

Носител на Сребърна награда A' Design Award в категория Опаковки

49,818

Верифициран носител на награда

Проверете статуса на наградата за #78016

Разгледайте услугите Посетете сайта Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода

Водният дизайн на Cedea е вдъхновен от ладинските доломити и легендите за естествения светлинен феномен Енросадира. Причинени от техния уникален минерал, Доломитите светват в червеникав, горящ оттенък при изгрев и залез, придавайки на пейзажа вълшебна атмосфера. Като „наподобява легендарната магическа градина на розите“, опаковката на Cedea има за цел да улови този момент. Резултатът е стъклена бутилка, която кара водата да блести и пламне до изненадващ ефект. Цветовете на бутилката са предназначени да наподобяват специалния блясък на Доломитите, окъпани в червената роза на минерала и синьото на небето.

Признанието

За Сребърна награда A' Design Award

Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Cedea - Dolomites' Luxury Mineral Water Стъклена Бутилирана Минерална Вода е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Размери и опаковка: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Тагове: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Производствена технология: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Дизайнерско предизвикателство: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Изследване: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Вдъхновение: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Продължителност на проекта: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Работен процес: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Патенти: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Членове на екипа: Nick Pitscheider
Sharon Hassan
Автори на изображенията: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).