Flutter Опаковка за цветя от Morvarid Hashemi

Дизайнът Flutter Опаковка за цветя от Morvarid Hashemi е високо уважаван носител на престижната 2025 Бронзова награда A' Design Award в състезателна категория Дизайн на опаковки.

БронзОпаковки· 2025

Flutter Опаковка за цветя

от Morvarid Hashemi

Клиент: My Way Design Company

Носител на Бронзова награда A' Design Award в категория Опаковки

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Цветове

Дизайнът

За Flutter Опаковка за цветя

Flutter има за цел да намали използването на екологично неблагоприятни продукти, като пластмасови опаковки, в индустрията за опаковане на цветя. Този ергономичен продукт улеснява пренасянето на цветя и намалява теглото на букета. Бионичният дизайн, вдъхновен от пеперудени крила, гарантира, че докато носите цветята, наблюдателят, гледащ отпред, може да види цветята, изложени над крилата, създавайки концептуално-фантастичен модел. Самата пеперуда, като символ на свободата, също е видима в дизайна на тази опаковка.

Признанието

За Бронзова награда A' Design Award

Flutter Опаковка за цветя е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Flutter Опаковка за цветя да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Flutter Опаковка за цветя великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.
Размери и опаковка: The product is available in two sizes: 760 mm x 580 mm, with a 25 mm height difference between the two wings, and an 85 mm diameter hand hole. The smaller size is 100 mm smaller than the original design, except for the hand hole. The special design of the product and the use of 180-gram organic Kraft paper made in Iran reduce the likelihood of the bag tearing and prevent creasing.
Тагове: Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,
Производствена технология: For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color.
The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design.
After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper.
Дизайнерско предизвикателство: The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.
Изследване: Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.
Вдъхновение: The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Продължителност на проекта: The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.
Работен процес: Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.
Автори на изображенията: Image #1: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #2: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #3: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #4: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.