Hearing Extraordinary Dream Логотип от Qiuyu Li

Дизайнът Hearing Extraordinary Dream Логотип от Qiuyu Li е високо уважаван носител на престижната 2024 Бронзова награда A' Design Award в състезателна категория Графичен дизайн, илюстрация и визуална комуникация.

БронзГрафика· 2024

Hearing Extraordinary Dream Логотип

от Qiuyu Li

Клиент: Hearing Extraordinary Dream Inc.

Носител на Бронзова награда A' Design Award в категория Графика

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Цветове

Дизайнът

За Hearing Extraordinary Dream Логотип

Логото Hearing Extraordinary Dream изцяло използва пиктографската природа на китайските йероглифи. При дизайна на логото за музикална компания централната концепция се въртеше около звука и аудио източниците. Текстовите елементи бяха създадени чрез визуални елементи, символизиращи ухо и звукови вълни. Чрез включването на характеристиките на пиктографските знаци целта беше да се създаде логотип, наподобяващ емоджи, позволяващ на хората да разберат дейността на компанията до известна степен дори без да четат китайски йероглифи.

Признанието

За Бронзова награда A' Design Award

Hearing Extraordinary Dream Логотип е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Hearing Extraordinary Dream Логотип да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Hearing Extraordinary Dream Логотип великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Размери и опаковка: The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
Тагове: Design, Typography, Logo, Logo Type.
Производствена технология: The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Дизайнерско предизвикателство: The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Изследване: Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Вдъхновение: Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Продължителност на проекта: The project started in January 2023 in Osaka Japan and finished in May 2023.
Работен процес: This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Патенти: Copyrights belong to QiuYu Li, 2023.
Членове на екипа: QiuYu Li
Автори на изображенията: Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.