Дизайнът The Multiverse Primary Function: Въвеждащ проход от Hong Kong Trade Development Council е високо уважаван носител на престижната 2021 Сребърна награда A' Design Award в състезателна категория Дизайн на събития и случвания.
СреброСъбитие· 2021
The Multiverse Primary Function: Въвеждащ проход
от Hong Kong Trade Development Council
Клиент: Hong Kong Trade Development Council
Носител на Сребърна награда A' Design Award в категория Събитие
Верифициран носител на награда
Проверете статуса на наградата за #106404Дизайнът
За The Multiverse Primary Function: Въвеждащ проход
Book Text: „Мултивселената“ е въвеждащ проход, проектиран за изложбена зала за часовници в Хонконг. Проходът обхваща 745 квадратни метра и насочва посетителите към щандовете на маркови часовници. Огледална ротонда на входа обозначава пасажа. Вътре, в центъра, се издига 5-метров прозрачен LED водопад с огледален навес. Тематични портали водят към четири зони и лаундж. Стените са изградени от повторно използваеми алуминиеви рамки, облицовани с винилови графики и огледални панели. Абстрактната концепция отразява творческия фокус на въображаем часовникар-майстор.
Признанието
За Сребърна награда A' Design Award
The Multiverse Primary Function: Въвеждащ проход е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се The Multiverse Primary Function: Въвеждащ проход да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. The Multiverse Primary Function: Въвеждащ проход е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.
Зад дизайна
Прескомплект
Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.
- Уникални свойства
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Размери и опаковка
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Тагове
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- Производствена технология
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Дизайнерско предизвикателство
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Изследване
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Вдъхновение
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Продължителност на проекта
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Работен процес
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Патенти
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Членове на екипа
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Автори на изображенията
- Hong Kong Trade Development Council
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