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I have a private jewelry gallery and it's named after myself, banafsheh. Which I offer limited edition and also custom designs. I Exhibit my works at an art gallery first and then in my own one.
Can you tell us more about your company / design studio?
I have a private jewelry gallery and it's named after myself, banafsheh. Which I offer limited edition and also custom designs. I Exhibit my works at an art gallery first and then in my own one.
What is "design" for you?
Design could have different meanings in different branches, like problem solving and ... but in general putting together aesthetics and function matters a lot to me which I believe it's combined with notion and concept in contemporary art which ultimately made the borders of it with fine art or visual art fade away.
What kinds of works do you like designing most?
Design is my passion and I like all kinds of it like jewelry, furniture,...
What was the first thing you designed for a company?
I designed a logo for my father's company at the first semester of university.
What is your favorite material / platform / technology?
It really depends on he design. But I personally find 3d printing technology very attractive.
When do you feel the most creative?
I can't recall a specific time but when a notion turns into a concept creativity can be born.
Which aspects of a design do you focus more during designing?
Conceptual chalenges
What makes a design successful?
When aesthetics, function, concept and marketing work all together.
When judging a design as good or bad, which aspects do you consider first?
The specification of the design which is reflecting the designer's mind.
How do you think the "design field" is evolving? What is the future of design?
It's becoming very much closer to art specially fine art. And conveying notions and concepts matter more, and also the forms will evolve because of the development of technology.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last private show made place last year which I exhibited a series of jewelry and sculptures of mine.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Current year. I mostly get inspired by everything, mostly philosophical and personal notions.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Iran, Yes I have a series of jewelries inspired by the architecture of different cities of Iran, names Distance.
How do you work with companies?
I don't work for other companies. I am self employed.
Can you talk a little about your design process?
My design process starts with an idea related to my thinking then I research about it passionately which ultimately become the final product.
What are 5 of your favorite design items at home?
I designed the furniture of my own house and I love them very much. I used traditional elements when designing them which I gathered for many years.
Can you describe a day in your life?
It's very different and that's what makes them amazing. I hate to be involved in the same day routine. I spend my most days working on my works and studying at the university.
From your perspective, what would you say are some positives and negatives of being a designer?
I think the positive ones are more, because you are always challenging and you need to create new things constantly.
What skills are most important for a designer?
I think the most important thing of being a designer is to be open minded.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My first tool is pencil and writing down ideas.
Designing can sometimes be a really time consuming task, how do you manage your time?
It's very hard and I can't manage it sometimes but when I am time limited it will make me manage time automatically.
How long does it take to design an object from beginning to end?
It depends on the projects. For instance I have series called Always which took me a year to get it comlpeted and another interior project took 2 weeks to complete due to time limitation.
What is the most frequently asked question to you, as a designer?
Where do you get your ideas?
What was your most important job experience?
Presenting the designed product to the customer.
What are your future plans? What is next for you?
I'm studying art philosophy so I'm planning to work on the importance of applied art and it'd relationship with fine art and the effect of them on everyday life.
