ڈیزائن Tualcom لوگو ءُ برانڈ شناخت چه ڈیزائنر Kenarkose Creative یک باز باایزّتین بُردکار ته 2020 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
برنجگرافک· 2020
Tualcom لوگو ءُ برانڈ شناخت
مشتری: Tualcom
بُردکار A' Design Award برنجی انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #97583ڈیزائن
Tualcom لوگو ءُ برانڈ شناخت ءِ بارءَ
ٹوالکام ئے لوگومارک ریڈیو فریکوئنسی موجانی اِنٹ الہام گرتگ اِنت، کہ ئے کمپنی ئے کار ءِ شعبے گوں تعلق داریت، ءُ ایں سادگی گوں ٹوال ئے حروپانی وسل کنت۔ ای وجہ اِنٹ، لوگو نہ پڅا کمپنی ئے نام ءَ تاکید کنت، بلکہ آیی ئے کار ءِ شعبہ آنی سمت ءَ اشارہ کنت۔ برانڈنگ افقی سُرخ پٹیانی خیال ءِ گرد شکل گرتگ اِنت کہ عمودی نیلگی پٹیانی گوں جوڑ بوتگ اِنت، تاکہ استمرار ءُ رابطے ئے احساس حاصل بیت۔ نتیجے ءِ گرافیکی زبان ءُ بصری نظام فوری طریقے گوں وسیع سامعین ءِ گوں فشردہ ءُ مؤثر رنگا رابطہ کنت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Tualcom لوگو ءُ برانڈ شناخت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Tualcom لوگو ءُ برانڈ شناخت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Tualcom لوگو ءُ برانڈ شناخت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
- اندازه ؤ بستهبندی
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
- ٹیگان
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- تولید ٹکنالوجی
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
- ڈیزائن چیلنج
- The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
- تحقیق
- Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
- الهام
- Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
- پرۏژه مدّت
- The project started in October 2018 and finished in February 2019 in Ankara.
- عملیاتی رۏش
- A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
- ٹیمئے اعضا
- Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin - تصویرانی کریڈٹ
- All visual materials were designed and produced by Kenarköşe Creative.
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
