ڈیزائن Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ چه ڈیزائنر Tipz یک باز باایزّتین بُردکار ته 2026 A' Design Award آسنین انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
آسنپیکیجنگ· 2026
Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ
چه Tipz
مشتری: Guardiao
بُردکار A' Design Award آسنین انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #181276ڈیزائن
Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ ءِ بارءَ
گارڈیائو ایکسیلینسیا کافی ءِ بندی بندگ یک درشانی زبانے کارمرز کنت کہ نگہبانی سرمشتہ ءِ نشانے چہ گرگ بوتگ۔ برونی رودگ ءَ کم اُبھار داری ءَ زہمکاری بال ءِ نشان ءَ چُکنے ڈولے ءَ درکارگ کنت، کہ ظرف ءِ پچ بوتگ ءَ پیسر جسمانی گیرودار ءَ دعوت دنت۔ یک دُرست بال ڈولی کٹ کنگ ءَ پچ بوتگی پینل ءَ نشان کنت، کہ رسیگ ءِ کارے ءَ یک دان ءُ اِرادہ داری رسمے ءَ بدل کنت۔ پیشیگی مُکھ ءِ سرءَ یک زرّیں گرم مہری بند تہا کفدہ پیدا کنندہ ءِ شناخت ءَ نشان کنت۔ نرمی ماٹ لیمنیشن سراپا سطح ءَ ماد ءِ چم مزنی ءَ زور دنت ءُ ساختاری اُبھار داری ءَ گون تضاد دنت۔
پِجّاری
A' Design Award آسنین انعام ءِ بارءَ
Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Excelencia کارِ بُنیادی: کافی ءِ بندی بندگ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Guardiao Excelencia packaging creates a multi-sensory identity for premium Conilon. Low-relief embossing turns the guardian wings into a 3D texture on the surface, adding sophistication without extra ink. A wing-shaped die-cut forms the opening, while a gold hot-stamp seal honors each producer. Soft-touch matte lamination boosts contrast. After the Jan 2025 launch, Natural sales rose 50% and Fermented 30%.
- اندازه ؤ بستهبندی
- Package dimensions: 110 mm x 220 mm. Structured cardboard substrate. Exterior finish: soft-touch matte lamination. Surface treatment: low-relief embossing on wing motif panel. Opening mechanism: precision wing-shaped die-cut flap. Front accent: gold hot-stamp producer seal. Contents: roasted and ground conilon coffee. Two product variants presented in the same structural format: Natural and Fermented.
- ٹیگان
- Coffee Packaging, Conilon Coffee, Specialty Coffee, Embossed Packaging, Brazilian Coffee, Archangel, Cooperative, Premium Packaging, Sensory Design, Producer Recognition
- تولید ٹکنالوجی
- The packaging is produced in structured cardboard with soft-touch matte lamination applied to all exterior surfaces. The guardian wing motif is rendered through low-relief embossing without additional ink or foil, allowing the texture to communicate through light and touch alone. The opening panel follows a precision wing-shaped die-cut, which is a structural feature derived directly from the brand iconography. A hot-stamped gold foil seal is applied to the front face to mark individual producer recognition. All production processes are compatible with mid-run commercial printing.
- ڈیزائن چیلنج
- The primary challenge was overcoming established market perception of conilon coffee as an inferior variety. Designing credible premium packaging for a product with a historically stigmatized reputation required a strategy that was both visually grounded and commercially viable. The identity needed to stand apart from arabica-focused premium brands on shared retail shelving while remaining true to the cooperative's agricultural heritage. A secondary constraint was translating symbolic complexity, the archangel iconography and wing geometry, into production-feasible structural and print techniques at a mid-run scale.
- تحقیق
- Qualitative research was conducted to understand consumer perception of conilon coffee within the premium specialty segment. Research objectives focused on identifying barriers to premiumization for this Brazilian variety and defining visual strategies to address them. Methods included field interviews with cooperative members and retail shelf observation. The archangel symbolism emerged from cultural and geographic immersion in the Espirito Santo region. Post-launch commercial data served as a quantitative measure of outcome, with the Natural variant recording a 50 percent sales increase and the Fermented variant a 30 percent increase.
- الهام
- Inspired by Saint Gabriel the Archangel and the coffee lands of Saint Gabriel da Palha, Espirito Santo, Brazil, the name was chosen by a priest to declare that the region’s livelihood is blessed and protected. That belief becomes design: a pack that opens through wing-shaped flaps, a physical seal that unfolds to reveal the coffee and suggest protection from farm to cup. It elevates Conilon beyond commodity, celebrating traceable origin, craftsmanship, and local pride.
- پرۏژه مدّت
- The project was developed in Vitoria, Espirito Santo, Brazil. The designed packaging was launched commercially in March 2025.
- عملیاتی رۏش
- The package is opened by lifting two lateral wing-shaped flaps that replicate the archangel wing geometry of the visual identity. This opening gesture functions as a structured ritual: the wings unfold outward, framing the moment of first access to the product. Before the package is opened, the gold producer seal on the front face communicates origin and individual recognition. The embossed wing surface and the soft matte finish invite tactile engagement throughout handling. The overall interaction is designed to slow the act of opening and increase perceived value at the point of experience.
- ٹیمئے اعضا
- Creative Director: Ricardo Montenegro
Creative Designer: Mateus Montenegro
Art Assistant: Gabriel Mendes
Copywriter: Ian Fassina - تصویرانی کریڈٹ
- Image #1: Photographer Gabriel Mendes, 2025
Image #2: Photographer Gabriel Mendes, 2025
Image #3: Photographer Gabriel Mendes, 2025
Image #4: Photographer Gabriel Mendes, 2025
Image #5: Photographer Gabriel Mendes, 2025
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