ڈیزائن Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System) چه ڈیزائنر Michael Holler and Deniz Kurtcepe یک باز باایزّتین بُردکار ته 2025 A' Design Award زرّیں انعام ته بخش رقابتی انٹرفیس، انٹرایکشن ءِ یوزر ایکسپیریئنس ڈیزائن اِنت.
زرانٹرفیس· 2025
Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System)
چه Michael Holler and Deniz Kurtcepe
مشتری: Cathay Pacific Airways Limited
بُردکار A' Design Award زرّیں انعام ته بخش انٹرفیس
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #169385ڈیزائن
Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System) ءِ بارءَ
کیتھے پیسفک اِن فلائٹ اینٹرٹینمنٹ یک ڈیجیٹل انٹرفیس اِنت پہ مسافرانی واستہ بلک ءِ تہا۔ اے سسٹم 14 قسم ءِ اسکرین آنی سرا کار کنت ءُ ایئربس A350، بوئنگ 777 ءُ ایئربس A321 بلکانی سرا چلیت۔ بازێن کنٹراسٹ ریشو ءِ سببا رسائی ءِ کمک بیت۔ مائی جرنی (My Journey) ءِ سہولت ءَ مسافر وتی سپر ءِ ٹائم لائن ءَ وتی مرضی ءَ جوڑ کن اَنت، ءُ 10,000 چہ گێش میڈیا چیزانی یک لائبریری فلم، ٹیلی ویژن پروگرام، پوڈکاسٹ ءُ خریداری ءِ سہولت دنت۔ نیویگیشن ٹچ اسکرین، ہینڈ سیٹ یا نشست ءِ کنٹرول آنی وسیلہ ءَ ممکن اِنت۔ واچ ٹوگیدر (Watch Together) ءِ سہولت ءَ دگہ مسافران گوں یکجاہ ءُ ہم وخت پلے بیک ءِ اجازت دنت۔
پِجّاری
A' Design Award زرّیں انعام ءِ بارءَ
Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System) A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System) چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Cathay Pacific بلک ءِ سرا وشیءِ سسٹم (In-Flight Entertainment System) شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- اندازه ؤ بستهبندی
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - ٹیگان
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- تولید ٹکنالوجی
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- ڈیزائن چیلنج
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- تحقیق
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- الهام
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- پرۏژه مدّت
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- عملیاتی رۏش
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- پیٹنٹان
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - ٹیمئے اعضا
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - تصویرانی کریڈٹ
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
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