ڈیزائن Ave Natur مشروباتی کارٹن پیکنگ چه ڈیزائنر Misteli Creative Agency یک باز باایزّتین بُردکار ته 2024 A' Design Award برنجی انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
برنجپیکیجنگ· 2024
Ave Natur مشروباتی کارٹن پیکنگ
مشتری: Misteli Creative Agency
بُردکار A' Design Award برنجی انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #159247ڈیزائن
Ave Natur مشروباتی کارٹن پیکنگ ءِ بارءَ
ایو نیچر یک پیکنگ ڈیزائن ءِ اے کہ جئی ءِ بنیاد اُتا دودھی متبادل رینج ءِ واستا تیار بوتگ. اے رینج ءِ اندر جئی مشروب (وھپنگ، پکاگ ءُ باریستا استعمال ءِ واستا)، چاکلیٹی ذائقہ ءِ جئی مشروب ءُ سموتھی شامل اَنت۔ گپ رنگین بلاک ءُ اسکینڈینیوین نقش و نگار اے برانڈ ءِ فینی اصلیت ءِ اظہار کننت ءُ خریدارانی مدد کننت کہ ہر پروڈکٹ ءِ درمیان فرق کنگ بہ توانت۔ کارٹن اکثر تصدیق شدہ جنگلاتءَ آ پیپربورڈ ءَ جوڑ بوتگ ءُ ری سائیکل بوگ ءِ قابل اَنت۔ گنے (شوگرکین) ءَ آ جوڑ بوتگین پودہ بنیاد کیپ استعمال بوتگ اَنت۔ فلیکسوگرافک پرنٹنگ کارگ بوتگ۔ پیک ءِ سائز یک لیٹر ءُ ۲۵۰ ملی لیٹر اَنت۔
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
Ave Natur مشروباتی کارٹن پیکنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Ave Natur مشروباتی کارٹن پیکنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Ave Natur مشروباتی کارٹن پیکنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- اندازه ؤ بستهبندی
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - ٹیگان
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- تولید ٹکنالوجی
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- ڈیزائن چیلنج
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- تحقیق
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- الهام
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- پرۏژه مدّت
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- عملیاتی رۏش
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- ٹیمئے اعضا
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - تصویرانی کریڈٹ
- Misteli Creative Agency
اسپانسر
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