Westlake Impression برانڈ ہویت ء ڈیزائن چه ڈیزائنر Chao Yang

ڈیزائن Westlake Impression برانڈ ہویت ء ڈیزائن چه ڈیزائنر Chao Yang یک باز باایزّتین بُردکار ته 2023 A' Design Award آسنین انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.

آسنگرافک· 2023

Westlake Impression برانڈ ہویت ء ڈیزائن

چه Chao Yang

مشتری: Zhejiang University of Finance & Economics

بُردکار A' Design Award آسنین انعام ته بخش گرافک

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A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

Westlake Impression برانڈ ہویت ء ڈیزائن ءِ بارءَ

بُک ٹیکسٹ: ویسٹ لیک امپریشن یک برانڈ ہویت ء ڈیزائن انت کہ چین ء ہانگژو ءِ یک پرفارمنگ آرٹس کمپنی ءِ واسطہ جوڑ بوتگ. اے پرفارمنس یک چوکور پلیٹ فارم سرا سٹیج بیت کہ ویسٹ لیک ءِ سطح ء تہا نزیکاً دہ سانتی میٹر ہاورتر اِنت، و لیک خود پس منظر ءِ رنگ ء تہا کار بیت. ہویت یک وہدہ کوکراں (ڈی سنٹرلائزڈ) طریقہ ءِ پیروی کنت. کوئی لوگو ء بصری پہچان ء مرکز ء تہا نہ رکھگ بوتگ. اے ءِ عوض، گرافیکی گروہاں ءِ یک سسٹم ملگ ءَ ہویت جوڑ کنت. چوکور سٹیج و یک دریچہ (وینڈو) شہری ثقافتی ترویج ءِ واسطہ اصلی بصری تصورات اَنت۔ مقصد اے اِنت کہ برانڈ ءِ پہچان ء زور بہ بخشیت.

پِجّاری

A' Design Award آسنین انعام ءِ بارءَ

Westlake Impression برانڈ ہویت ء ڈیزائن A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Westlake Impression برانڈ ہویت ء ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Westlake Impression برانڈ ہویت ء ڈیزائن ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
اندازه ؤ بسته‌بندی: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
ٹیگان: Brand, Poster, Logo, West Lake, Traditional Culture
تولید ٹکنالوجی: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
ڈیزائن چیلنج: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
تحقیق: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
الهام: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
پرۏژه مدّت: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
عملیاتی رۏش: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.