Benin برانڈنگ، بصری شناخت چه ڈیزائنر Anja Zambelli Colak

ڈیزائن Benin برانڈنگ، بصری شناخت چه ڈیزائنر Anja Zambelli Colak یک باز باایزّتین بُردکار ته 2021 A' Design Award آسنین انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.

آسنگرافک· 2021

Benin برانڈنگ، بصری شناخت

چه Anja Zambelli Colak

مشتری: Zambelli Brand Design

بُردکار A' Design Award آسنین انعام ته بخش گرافک

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A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

Benin برانڈنگ، بصری شناخت ءِ بارءَ

بینین یک برانڈ شناخت اݔ که ھما یک خانوادگی قھوہ کمپنی ءِ واسطا ٹھار دئیگ بوتہ، جند 30 سالانی تجربہ ءِ ساتھ۔ اے شناخت قھوہ شاپ کاروبار ءِ گسترش ءَ فرنچائز ماڈل ءَ ھمے کنت۔ یک مسکراں فرشتہ (Cherub) ءِ نشان مرکزی سمبل ءِ طور ءَ کار آتی، چہ رینائسانس و اٹالیا ءَ اشارہ کنت، چو کہ اٹالیا پریمیم قھوہ ءِ اصلی وطن اے۔ روشن گلابی، نیلی، زردی و سرگیں رنگ ءُ فرشتگیں کڑاؤں ءِ بافت یک خوش مزاجی ءِ فضا پیش کنت۔ ٹو-گو کپ ءُ کاگذی بیگ طبیعی کاگذ ءَ سی۔ایم۔وائی۔کے آفسیٹ ءَ چاپ بیتنت، جدے کہ دھاتی ٹین قھوہ ءِ کوالٹی ءَ محفوظ داریت۔

پِجّاری

A' Design Award آسنین انعام ءِ بارءَ

Benin برانڈنگ، بصری شناخت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Benin برانڈنگ، بصری شناخت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Benin برانڈنگ، بصری شناخت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
اندازه ؤ بسته‌بندی: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
ٹیگان: Branding, visual identity, franchise, coffee shop, packaging
تولید ٹکنالوجی: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
ڈیزائن چیلنج: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
تحقیق: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
الهام: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
پرۏژه مدّت: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
عملیاتی رۏش: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
ٹیمئے اعضا: Anja Zambelli Čolak