Cafe Soul دیداری پہچان چه ڈیزائنر Mateus Matos Montenegro

ڈیزائن Cafe Soul دیداری پہچان چه ڈیزائنر Mateus Matos Montenegro یک باز باایزّتین بُردکار ته 2022 A' Design Award برنجی انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.

برنجگرافک· 2022

Cafe Soul دیداری پہچان

چه Mateus Matos Montenegro

مشتری: Cafe Tunico

بُردکار A' Design Award برنجی انعام ته بخش گرافک

11,750

تصدیق‌بوتگین ایوارڈ بُردکار

ایوارڈ حالت تصدیق په #117271

سایٹ بگند A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

رنگ

ڈیزائن

Cafe Soul دیداری پہچان ءِ بارءَ

کیفے سول یک دیداری پہچان و پیکجنگ ڈیزائن ہے کہ یک کافی برانڈ ءِ واستا ءَ جوڑ بوتگ۔ ای کافی سد سد عربیکا دانگ ءَ جوڑ بیت و یک مناسب نرخ ءَ دستیاب انت۔ ای پہچان یک ماڈیولر لوگو ءَ کار وانت کہ اش عنصر ہمے ترتیب ءَ ملگ بہ کننت کہ گیشتر مختلف چہرگ و بافت جوڑ بہ کننت۔ دیداری زبان سبک و جوان انت و ہدف ئے نوکین و جوان مشتریانی تہ ءِ رسگ انت۔ پیکجنگ چار رنگی پروسس ءَ چار پینٹون رنگانی ہمرا یک المونیم سٹرکچر سرا چاپ بوتگ۔ عدد ہفت اشارگ کنت ہفت خانوادگی اندامانی رد ءَ کہ ای فارم ءِ کار برداری کننت۔

پِجّاری

A' Design Award برنجی انعام ءِ بارءَ

Cafe Soul دیداری پہچان A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Cafe Soul دیداری پہچان چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Cafe Soul دیداری پہچان ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
اندازه ؤ بسته‌بندی: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
ٹیگان: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
تولید ٹکنالوجی: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
ڈیزائن چیلنج: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
تحقیق: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
الهام: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
پرۏژه مدّت: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
عملیاتی رۏش: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
ٹیمئے اعضا: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha