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The Multiverse Primary Function: دراچکیں راہ ء گوزار چه ڈیزائنر Hong Kong Trade Development Council

ڈیزائن The Multiverse Primary Function: دراچکیں راہ ء گوزار چه ڈیزائنر Hong Kong Trade Development Council یک باز باایزّتین بُردکار ته 2021 A' Design Award نقرئی انعام ته بخش رقابتی ایونٹ ءِ ہیپننگ ڈیزائن اِنت.


نقرہایونٹ· 2021

The Multiverse Primary Function: دراچکیں راہ ء گوزار

چه Hong Kong Trade Development Council

مشتری: Hong Kong Trade Development Council

بُردکار A' Design Award نقرئی انعام ته بخش ایونٹ

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ڈیزائن

The Multiverse Primary Function: دراچکیں راہ ء گوزار ءِ بارءَ

مالٹی ورس یک دراچکیں راہ ء گوزار انت کہ ہانگ کانگ ءِ ساعت و گھڑی ءِ نمائشگاہ ءِ ہال ءِ واستہ ڈزائن بوتگ۔ ای راہ ء گوزار ۷۴۵ مربع میٹر ءَ گیرگ کنت و شہ دیوکاں ءَ برانڈ ءِ ساعتاں ءِ بوتھاں ءِ نیمگ ءَ راہ نمائی کنت۔ یک آدینکی گِردیں دربندگ ای گوزار ءَ نشان کنت۔ ٹہ ءَ، یک ۵ میٹر بلندیں شفافیں LED ءِ آپشری کہ آدینکی سایبانے دارگ، درمیان ءَ اوشتاتگ۔ موضوعی درگاہ ءَ چار زون و یک نشتنجاہ ءِ نیمگ ءَ راہ برنت۔ دیوار شہ دوبارہ کارمرزیں آلومینیم ءِ فریماں جوڑ بوتگ کہ گوں ونائل ءِ گرافکس و آدینکی پنیلاں شنگ بوتگنت۔ ای مجرد سوچ ءِ خلاقیتی توجہ یک تصوری کاریگری ساعت سازے ءِ نمائش کنت۔

پِجّاری

A' Design Award نقرئی انعام ءِ بارءَ

The Multiverse Primary Function: دراچکیں راہ ء گوزار A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ The Multiverse Primary Function: دراچکیں راہ ء گوزار چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ The Multiverse Primary Function: دراچکیں راہ ء گوزار یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان
The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
اندازه ؤ بسته‌بندی
The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
ٹیگان
Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
تولید ٹکنالوجی
The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
ڈیزائن چیلنج
The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
تحقیق
Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
الهام
Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
پرۏژه مدّت
The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
عملیاتی رۏش
To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
پیٹنٹان
Copyrights belong to Hong Kong Trade Development Council, 2019
ٹیمئے اعضا
Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
تصویرانی کریڈٹ
Hong Kong Trade Development Council

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وشین ڈیزائن مزنین پجّاری لایک اِنت

A' Design Award یک بین‌المللی ؤ داوری‌بوتگین ستایش په وشین ڈیزائنئے برا اِنت. ته A' Design Award بهر بزۏریت تا فرصت دست بیاریت که شایستگین شناسگ، نامداری، ایزّت ؤ شهرت په وتی کارئے برا بزۏریت. وتی کارا په A' Design Award نامزد کنیت ؤ په آرزۏمندین جائزه A' Design Prize رقابت کنیت.

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