Akbank Mobile የሞባይል መተግበሪያ በ Akbank T.A.S የተሠራ ሲሆን በ የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅሞባይል· 2020
Akbank Mobile የሞባይል መተግበሪያ
ደንበኛ: Akbank
በ ሞባይል ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #99903 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Akbank Mobile የሞባይል መተግበሪያ
የ Akbank ሞባይል መተግበሪያ አዲሱ ንድፍ ከማህበራዊ ፣ ብልህ ፣ የወደፊት ማረጋገጫ እና የሚክስ የባንክ ተሞክሮ አንፃር አዲስ እይታን ይሰጣል ፡፡ በዋናው ገጽ ላይ ካለው የግል አካባቢ ንድፍ ጋር ፣ ተጠቃሚዎች የፋይናንስ ህይወታቸውን ለማቅለል ብልጥ ግንዛቤዎችን ማየት ይችላሉ። እንዲሁም ፣ በዚህ አዲስ የንድፍ አቀራረብ ፣ ባህላዊ የባንክ ግብይቶች ከተጠቃሚዎች ድንክዬዎች ዕይታዎች ፣ ቀለል ያሉ ድርጊቶች ፍሰቶች እና ፅንሰ-ሀሳቦች ጋር የተጠቃሚዎችን ቋንቋ ይናገራሉ።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Akbank Mobile የሞባይል መተግበሪያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Akbank Mobile የሞባይል መተግበሪያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Akbank Mobile የሞባይል መተግበሪያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- ልኬቶች እና ማሸጊያ
- iOS, Android
- መለያዎች
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- የማምረቻ ቴክኖሎጂ
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - የዲዛይን ተግዳሮት
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- ምርምር
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- መነሳሻ
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- የፕሮጀክት ጊዜ
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- የሥራ ሂደት
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- የፈጠራ ባለቤትነት
- Copyrights belong to Akbank T.A.Ş, 2019.
- የቡድን አባላት
- Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - የምስል ምስጋና
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
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ተዛማጅ ንድፎች
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