NYC Deal 99 Cent Store የምርት ስም መለያ በ Chi Hao Chang የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2020
NYC Deal 99 Cent Store የምርት ስም መለያ
ደንበኛ: School of Visual Arts
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #90132 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ NYC Deal 99 Cent Store የምርት ስም መለያ
NYC Deal በኒው ዮርክ ከተማ ውስጥ ለሚገኝ የ99 ሳንቲም መደብር የተዘጋጀ የምርት ስም መለያ ነው። መለያው ማዕከል ያደረገው ደንበኞች ሲይዙት እና ከማንበባቸው በፊት ቀጥ አድርገው የሚያስተካክሉትን የዋጋ መለያ ተንጠልጣይ እንቅስቃሴ የሚያስታውስ በአንግል የተቀመጠ ደማቅ የዋጋ መለያ ነው። ያዘነበለው መለያ የ99 ሳንቲም ብቸኛ ዋጋን የብራንዱ በግልጽ የሚታይ መልእክት እንዲሆን ያደርገዋል። ደጋፊ ንድፍ ክፍሎች በመደብሩ ውስጥ ለሚሸጡ ምርቶች ማጣቀሻ ይሰጣሉ። የታተሙ ቁሳቁሶች ዲጂታል ሌዘር ህትመትን ይጠቀማሉ፣ የጨርቅ ቦርሳዎች፣ ሸሚዞች እና ሌሎች የጨርቅ እቃዎች ደግሞ ዘላቂ ቀለሞችን ለማግኘት የስክሪን ህትመትን ይጠቀማሉ።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
NYC Deal 99 Cent Store የምርት ስም መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። NYC Deal 99 Cent Store የምርት ስም መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። NYC Deal 99 Cent Store የምርት ስም መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
- ልኬቶች እና ማሸጊያ
- The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
- መለያዎች
- Branding, Graphic Design, Identity, Logo, Poster
- የማምረቻ ቴክኖሎጂ
- For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
- የዲዛይን ተግዳሮት
- The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
- ምርምር
- The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
- መነሳሻ
- The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
- የፕሮጀክት ጊዜ
- The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
- የሥራ ሂደት
- The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
