Mirzam: Monsters Collection ቸኮሌት ማሸግ በ Backbone Branding የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅማሸጊያ· 2021
Mirzam: Monsters Collection ቸኮሌት ማሸግ
ደንበኛ: Backbone Branding
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #86552 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Mirzam: Monsters Collection ቸኮሌት ማሸግ
ከተባበሩት አረብ ኢሚሬትስ (ዱባይ) የመጡ ቸኮሌት ሰሪዎች በእጅ ለተሰራ ከባቄላ-አሞሌ ቸኮሌት ብራንዲንግ ያስፈልጋቸዋል። ከስያሜው እና ከማንነቱ ጀምሮ እስከ ምርቱ ዲዛይን እና ማሸጊያ ድረስ ቡድኑ እያንዳንዱን አካል በጠቅላላው ጽንሰ-ሀሳብ ዙሪያ አስደናቂ ታሪክ ነድፏል። ለረጅም ጊዜ በተረሱ የውቅያኖስ መስመሮች እና መንገዶች ላይ በጥንታዊ ምስራቅ ጉዞዎች ላይ የተመሰረተ የምርት ስም ተፈጠረ። ከአንዱ አገር ወደ ሌላ አገር የሚደረግ ጉዞ, ጭራቆችን እና አፈታሪካዊ ገጸ-ባህሪያትን መገናኘት. የማሸጊያው ንድፍ በአፈ ታሪክ እና በእውነታው መካከል የሚደረግ ጉዞ ቅዠት ነው.
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Mirzam: Monsters Collection ቸኮሌት ማሸግ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Mirzam: Monsters Collection ቸኮሌት ማሸግ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Mirzam: Monsters Collection ቸኮሌት ማሸግ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- ልኬቶች እና ማሸጊያ
- Width 31 mm x Depth 1 mm x Height 61 mm
- መለያዎች
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- የማምረቻ ቴክኖሎጂ
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- የዲዛይን ተግዳሮት
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- ምርምር
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- መነሳሻ
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- የፕሮጀክት ጊዜ
- January-September 2015, Yerevan, Armenia
- የሥራ ሂደት
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- የፈጠራ ባለቤትነት
- Copyrights belong to Mirzam Chocolate Makers
- የቡድን አባላት
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - የምስል ምስጋና
- All Photo Credits to Bacbkone Branding
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