Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ በ Akbank Service Design Team

Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ በ Akbank Service Design Team የተሠራ ሲሆን በ ሜታ፣ ስትራቴጂክ እና አገልግሎት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የብር ሽልማት አሸናፊ ነው።

ብርአገልግሎት· 2026

Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ

በ Akbank Service Design Team

ደንበኛ: Akbank T.a.Ş

በ አገልግሎት ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ

30,506

የተረጋገጠ የሽልማት አሸናፊ

ለ #181933 የሽልማት ሁኔታ ያረጋግጡ

በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ

የመጽሐፍ ጽሑፍ፡ የደንበኞች ዲጂታይዜሽንና የተለያዩ ምርቶች በአክባንክ የአገልግሎት ንድፍ ቡድን በአንድ መድረክ ላይ የተዋሃዱ ሲሆን ከቅርንጫፎች ውጭ ለመድረስ ፋይጂታል አካሄድን ተጠቅመዋል። ከተወዳዳሪዎች በተለየ መልኩ፣ በአንድ ፍሰት ውስጥ የግል ብጁ የበርካታ ምርቶች ጥቅሎች ይቀርባሉ፣ በዚህም እስከ 7 ምርቶች ድረስ ዲጂታል ማንቃት ይቻላል። ወረቀትና አካላዊ መገኘት በዲጂታል ውል ማጽደቅ አማካኝነት ይወገዳሉ፣ ይህም እንደ የመጀመሪያ የሞባይል አጠቃቀም ፈጠራ ነጥባቸው ተዋውቋል። የደንበኛ ግንኙነት ጥልቀትንም ሆነ የሽያጭ ብቃትን ለማሳደግ በሽልማት ላይ የተመሠረተ የሽያጭ ሞዴል ተግባራዊ ተደርጓል።

እውቅናው

ስለ A' Design Award የብር ሽልማት

Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Nextgen Sme ዋና ተግባር፡ ፋይጂታል የደንበኞች መግቢያ ተሞክሮ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
ልኬቶች እና ማሸጊያ: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
መለያዎች: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
የማምረቻ ቴክኖሎጂ: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
የዲዛይን ተግዳሮት: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
ምርምር: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
መነሳሻ: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
የፕሮጀክት ጊዜ: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
የፈጠራ ባለቤትነት: Copyrights belong to Akbank T.A.Ş, 2026.
የቡድን አባላት: Service Design and Process Development Team, Staff Channel Design Team
የምስል ምስጋና: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.