Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት በ Naoki Eguchi and Taiki Yamada የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2026
Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት
በ Naoki Eguchi and Taiki Yamada
ደንበኛ: RooFarm Inc.
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #181329 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት
የመጽሐፍ ጽሑፍ፡ ይህ ፕሮጀክት ከሩፋርም የንግድ መስፋፋት ጋር አብሮ የሚሄድ የዳግም ብራንዲንግ ተነሳሽነት ነው። ኩባንያው ከከተማ ጣሪያ ግብርና ተነስቶ አድጓል፣ አሁንም ከከተማ ስራዎቹ ጎን ለጎን ወደ ሰፊ የገጠር እርሻ እየተስፋፋ ነው። በዚህ ደረጃ የድርጅቱ ራዕይ የዓለምን የምግብ አቅርቦት ለማስቀጠል ግብርናን እንደገና መፍጠር በሚል እንደገና ተብራርቷል። ይህ ራዕይ ግብርናን እንደ መሠረተ ልማት የሚገልጽ በሰርኪዩት አነሳሽነት ወደተፈጠረ ማንነት ተተርጉሟል። ማንነቱ በከተማ እና በገጠር ስርዓቶች መካከል ያለውን ግንኙነት የሚያመለክቱ ሁለት እርስ በርስ የተገናኙ ቅርፆችን ያካትታል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Roofarm Rebranding ዋና ተግባር፡ የብራንድ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- ልኬቶች እና ማሸጊያ
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- መለያዎች
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- የማምረቻ ቴክኖሎጂ
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- የዲዛይን ተግዳሮት
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- ምርምር
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- መነሳሻ
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- የፕሮጀክት ጊዜ
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- የሥራ ሂደት
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- የቡድን አባላት
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - የምስል ምስጋና
- Naoki Eguchi / Taiki Yamada
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
