Cafe Guardiao የቡና ማሸጊያ በ Tipz የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2026
Cafe Guardiao የቡና ማሸጊያ
በ Tipz
ደንበኛ: Cooabriel
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #181277 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cafe Guardiao የቡና ማሸጊያ
ካፌ ጓርዲያኦ በብራዚል የህብረት ሥራ ማህበር የሚመረት ከፍተኛ ጥራት ያለው የተጠበሰና የተፈጨ ቡና ማሸጊያ ዲዛይን ነው። የእይታ መለያው በቅርጻ ቅርጽ ስልት የተሳለ የመላእክት አለቃ ምስል ላይ የተመሠረተ ሲሆን፣ ጠባቂ ክንፎች ዋነኛው የግራፊክ አካል ናቸው። ደማቅ የፊደል አጻጻፍ በሽያጭ ቦታ ላይ ግልጽ የእይታ ተዋረድ ይፈጥራል። የመለያ ቀበቶው የጥብሳቱን ደረጃ፣ የህብረት ሥራ ማህበሩን ምንጭ እና 100 በመቶ ንጹህ የኮኒሎን ይዘት ያሳያል። በክራፍት እና ማት ላሚኔትድ ወረቀቶች ላይ የተደረገ የፍሌክሶግራፊክ ህትመት ማሸጊያው ማት አጨራረስ እና በንክኪ የሚሰማ ገጽታ እንዲኖረው ያደርጋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Cafe Guardiao የቡና ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Cafe Guardiao የቡና ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Cafe Guardiao የቡና ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
- ልኬቶች እና ማሸጊያ
- This package is 110 mm wide, 60 mm deep, and 220 mm tall.
- መለያዎች
- coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
- የማምረቻ ቴክኖሎጂ
- The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
- የዲዛይን ተግዳሮት
- The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
- ምርምር
- Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
- መነሳሻ
- The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
- የፕሮጀክት ጊዜ
- The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
- የሥራ ሂደት
- The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
- የቡድን አባላት
- Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro
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ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
