Serasa Digital ሞባይል መተግበሪያ በ Rodolpho Henrique

Serasa Digital ሞባይል መተግበሪያ በ Rodolpho Henrique የተሠራ ሲሆን በ የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የብረት ሽልማት አሸናፊ ነው።

ብረትሞባይል· 2025

Serasa Digital ሞባይል መተግበሪያ

በ Rodolpho Henrique

ደንበኛ: Serasa

በ ሞባይል ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #169575 የሽልማት ሁኔታ ያረጋግጡ

በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Serasa Digital ሞባይል መተግበሪያ

ሴራሳ ከአንድ ቢሊዮን በላይ ለሆኑ ግለሰቦች የብድር ነጥብ መረጃን የሚሰበስብና የሚያጠናቅር የብድር መረጃ ኤጀንሲ ነው። ይህ ፕሮጀክト በተጠቃሚዎች ፍላጎት ላይ ጠንካራ ትኩረት በማድረግ ያለውን ከንግድ ወደ ንግድ (B2B) መድረክ እንደገና ማዘጋጀትን ያለመ ነው። ከምርት አንጻር፣ ዓላማው የደንበኛ ድጋፍ ጥያቄዎችን መቀነስ እና የመለወጥ መጠንን ማሳደግ ነበር። ዋናው ፈተና በብድር አገልግሎቶች ላይ እምነት ገና በሰፊው ባልተመሰረተበት ኢንዱስትሪ ውስጥ የB2B መድረኩን ተጠቃሚን መሰረት ያደረገ አመለካከት በመከተል እንደገና ማሰብ ነበር።

እውቅናው

ስለ A' Design Award የብረት ሽልማት

Serasa Digital ሞባይል መተግበሪያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Serasa Digital ሞባይል መተግበሪያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Serasa Digital ሞባይል መተግበሪያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
ልኬቶች እና ማሸጊያ: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
መለያዎች: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
የማምረቻ ቴክኖሎጂ: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
የዲዛይን ተግዳሮት: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
ምርምር: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
መነሳሻ: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
የፕሮጀክት ጊዜ: The projects started in January 2023 and finished in December 2023
የሥራ ሂደት: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
የቡድን አባላት: Rodolpho Henrique
የምስል ምስጋና: Rodolpho Henrique