Kakao AI Campus የብራንድ መለያ ንድፍ በ LMNT Company የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅግራፊክ· 2025
Kakao AI Campus የብራንድ መለያ ንድፍ
ደንበኛ: LMNT Company
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #167330 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Kakao AI Campus የብራንድ መለያ ንድፍ
ካካኦ ኤአይ ካምፓስ (Kakao AI Campus) ለሰው ሰራሽ አስተውሎት (አርቲፊሻል ኢንተለጀንስ) የተሰጠ የመማሪያ ቦታ የተፈጠረ የብራንድ መለያ ንድፍ ነው። ካምፓሱ ለኩባንያው ሰራተኞች፣ ለአካባቢው ማህበረሰቦች፣ ለሲቪክ ቡድኖች እና የዲጂታል ተደራሽነት ውስንነት ላለባቸው ሰዎች ክፍት ሲሆን፣ የኤአይ ባለሙያዎችን ስልጠናም ይደግፋል። የብራንድ ስርዓቱ የግለሰቦችን ወሰን የለሽ አቅም መሪ ሃሳብ ዙሪያ የተገነቡ ከ50 በላይ አዶዎችን፣ ቁልፍ ምስሎችን፣ ስዕላዊ መግለጫዎችን፣ ምልክቶችን እና ተለዋዋጭ (ሞርፊንግ) የእንቅስቃሴ ግራፊክሶችን ያካትታል። ለሁሉም የሚሆን የንድፍ አቀራረብ ታይነትን በማሻሻል በቦታው ውስጥም ሆነ ውጭ እንቅስቃሴን ይመራል።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Kakao AI Campus የብራንድ መለያ ንድፍ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Kakao AI Campus የብራንድ መለያ ንድፍ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Kakao AI Campus የብራንድ መለያ ንድፍ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - ልኬቶች እና ማሸጊያ
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - መለያዎች
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- የማምረቻ ቴክኖሎጂ
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- የዲዛይን ተግዳሮት
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - ምርምር
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - መነሳሻ
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - የፕሮጀክት ጊዜ
- Seoul, Republic of Korea
- የሥራ ሂደት
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - የፈጠራ ባለቤትነት
- ©2024. LMNT all rights reserved.
- የቡድን አባላት
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - የምስል ምስጋና
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
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