Gua Gua Xing Qiu የምርት ስም መለያ በ Sxdesign የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2024
Gua Gua Xing Qiu የምርት ስም መለያ
በ Sxdesign
ደንበኛ: Guangxi Welfare Lottery Issue Center
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #155947 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Gua Gua Xing Qiu የምርት ስም መለያ
ጓ ጓ ሺንግ ቺዩ በቻይና ውስጥ ለሚካሄዱ የፈጣን ስክራች-ኦፍ ሎተሪ ማስተዋወቂያ እንቅስቃሴዎች የተፈጠረ የምርት ስም መለያ ነው። የቃል ምልክቱ የቻይንኛ ፊደላትን ስትሮክ በመቀነስ እና አወቃቀሩን በማስተካከል ንባብ እንዲኖረው ሲያደርግ በቅርበት ሲታይ ደግሞ የመደነቅ ስሜት እንዲፈጠር ያደርጋል። ግራፊክሶቹ የአርማውን ጂኦሜትሪክ ቋንቋ በመከተል የሎተሪ ትኬትን ስክራች የሚደረግበትን ቦታ በአብስትራክት መንገድ ይገልጻሉ። ህትመቱ በዳግም ጥቅም ላይ በሚውሉ ንጣፎች ላይ ከፍተኛ ጥራት ያላቸውን ቴክኒኮች ይጠቀማል። ሙሉው የእይታ ስርዓት ለወጣት ተጫዋቾች አዝናኝ የሆነ የስክራች-ኦፍ ዓለምን ያሳያል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Gua Gua Xing Qiu የምርት ስም መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Gua Gua Xing Qiu የምርት ስም መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Gua Gua Xing Qiu የምርት ስም መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
- ልኬቶች እና ማሸጊያ
- The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
- መለያዎች
- Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
- የማምረቻ ቴክኖሎጂ
- GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
- የዲዛይን ተግዳሮት
- For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
- ምርምር
- Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
- መነሳሻ
- To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
- የፕሮጀክት ጊዜ
- The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
- የሥራ ሂደት
- The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
- የቡድን አባላት
- Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
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ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
