Blink App የምስል ዘመቻ በ Bloom GmbH Nuernberg

Blink App የምስል ዘመቻ በ Bloom GmbH Nuernberg የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብረት ሽልማት አሸናፊ ነው።

ብረትማስታወቂያ· 2024

Blink App የምስል ዘመቻ

በ Bloom GmbH Nuernberg

ደንበኛ: andavis GmbH

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ

48,222

የተረጋገጠ የሽልማት አሸናፊ

ለ #152995 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Blink App የምስል ዘመቻ

በፈጠራዊው ብሊንክ መተግበሪያ አማካኝነት የህንፃ ጽዳት ሰራተኞች ሂደቶቻቸውን በቁጥጥር ስር ይይዛሉ እና ሁሉም በእውነተኛ ጊዜ ይከናወናል። በዚህ የምስል ዘመቻ ውስጥ ይህ ማብቃት ተጠቃሚዎች ወደ ልዕለ ጀግኖች ወይም የድርጊት ምስሎች በመለወጥ በልዩ የጽዳት መሳሪያዎች ታጥቀው በመቅረባቸው በሚያስደንቅ ሁኔታ ቀርቧል። "ያ ጊዜ እንደ..." የሚለው በሜም ተነሳሽነት የተሰራው መልእክት ለጭብጦቹ የቀልድ ንክኪ ይሰጣል። ይህ ድፍረተኛ ምስላዊ ማሳያ በአጠቃላይ የተጠበቀ በሆነው የጽዳት ኢንዱስትሪ ውስጥ ጎልቶ የሚታይ ልዩነት በመፍጠር በምርቱ ላይ ትኩረትን ይስባል።

እውቅናው

ስለ A' Design Award የብረት ሽልማት

Blink App የምስል ዘመቻ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Blink App የምስል ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Blink App የምስል ዘመቻ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
ልኬቶች እና ማሸጊያ: Striking image campaign in the relevant trade publications of the cleaning industry.
መለያዎች: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
የማምረቻ ቴክኖሎጂ: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
የዲዛይን ተግዳሮት: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
ምርምር: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
መነሳሻ: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
የፕሮጀክት ጊዜ: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
የቡድን አባላት: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer