ወደ ይዘት ዝለል
The Dark Side of the Moon የፍቅር ደብዳቤ በ Maria-Luisa Uth

The Dark Side of the Moon የፍቅር ደብዳቤ በ Maria-Luisa Uth የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።


ነሐስግራፊክ· 2023

The Dark Side of the Moon የፍቅር ደብዳቤ

በ Maria-Luisa Uth

ደንበኛ: Fortuna Design Studio

በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ

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ለ #147779 የሽልማት ሁኔታ ያረጋግጡ

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ንድፉ

ስለ The Dark Side of the Moon የፍቅር ደብዳቤ

የጨረቃ ጨለማ ጎን የቻይናን ባህላዊ የፍቅር ታሪክ የሚናገር የፍቅር ደብዳቤ ነው። ይህ ፕሮጀክቶች በአይነት፣ በምሳሌዎች፣ በግራፊክ ዲዛይን እና ቁሳቁሶች ላይ በማተኮር ጥሩ የድሮ የህትመት ዲዛይን ያከብራሉ። የደብዳቤው እሽግ ይከፈታል እና የጨረቃ ጨለማ ጎን ይታያል. ደብዳቤው ልክ እንደ የኪስ ቦርሳ ታጥፏል፣ በ18ኛው ክፍለ ዘመን ወደ አውሮፓ ያቀና እና በ18ኛው ክፍለ ዘመን ከጃፓን የመጣ እና እንደ ፍቅር ፊደል መታጠፍ ዘዴ ታዋቂ የሆነው የመታጠፊያ ዘዴ ነው። ያገለገለው ወረቀት ሳይሰነጠቅ ሊታጠፍ የሚችል እና ግልጽ ሆኖ የደብዳቤው ሁለት ጎኖች መብራቱን ሲይዙ እንዲቀልጡ ያስችላቸዋል።

እውቅናው

ስለ A' Design Award የነሐስ ሽልማት

The Dark Side of the Moon የፍቅር ደብዳቤ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። The Dark Side of the Moon የፍቅር ደብዳቤ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። The Dark Side of the Moon የፍቅር ደብዳቤ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት
The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
ልኬቶች እና ማሸጊያ
Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
መለያዎች
graphic design, illustration, print, type design, package design
የማምረቻ ቴክኖሎጂ
Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
የዲዛይን ተግዳሮት
Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
ምርምር
As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
መነሳሻ
In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
የፕሮጀክት ጊዜ
started August in Hangzhou and finished November in Hangzhou
የሥራ ሂደት
Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
የምስል ምስጋና
Qianli Ma, Maria-Luisa Uth

ስፖንሰር የተደረገ

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ጥሩ ዲዛይን ታላቅ እውቅናን ይገባዋል

A' Design Award ለጥሩ ዲዛይን የሚሰጥ ዓለም-አቀፍ፣ በዳኞች የሚመረጥ ሽልማት ነው። በ A' Design Award ውስጥ ተሳትፎ ለሥራዎ በብቃት ላይ የተመሠረተ እውቅና፣ ዝና፣ ክብር እና ታዋቂነት ለማግኘት እድል ይኑሮት። ሥራዎን ለ A' Design Award ያቅርቡ እና ለተወዳዳሪው የ A' Design Prize ይወዳደሩ።

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