Portal Beoplay የማስታወቂያ ዘመቻ በ Kutuko Studio

Portal Beoplay የማስታወቂያ ዘመቻ በ Kutuko Studio የተሠራ ሲሆን በ የፊልም፣ ቪዲዮ እና አኒሜሽን ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው።

ፕላቲኒየምፊልም· 2023

Portal Beoplay የማስታወቂያ ዘመቻ

በ Kutuko Studio

ደንበኛ: Kutuko Studio SL

በ ፊልም ምድብ ውስጥ የ A' Design Award የፕላቲኒየም ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #144874 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Portal Beoplay የማስታወቂያ ዘመቻ

የቢኦፕሌይ ፖርታል የጆሮ ማዳመጫዎቹን የማስተዋወቅ ዘመቻ ነው። ዥረት አቅራቢዎቹ ምርቱን በቫይረስ እንዲሰራጭ አጋርተውታል። የእርስዎን ዓለም የሚቀርጸው ድምጽ በሚለው የይገባኛል ጥያቄ ስር፣ የቪዲዮ ጨዋታ ኢንዱስትሪ ምድቦችን የሚያመለክቱ 5 ሁኔታዎችን መፍጠር ነበረባቸው። ከፍተኛ የእይታ ተጽእኖ ከማሳየቱ በተጨማሪ ልምዱ በእያንዳንዱ ፍሬም ውስጥ ተደብቀው የሚገኙትን የፅንስ እቃዎች መገኛ ወደ ውድድር ከፍ ብሏል። ቡድኑ ባለብዙ ገፅታ ንድፍ ገጥሞታል፣ ገፀ ባህሪው ምርቱ እና እሱን የመጠቀም ልምድ ነው።

እውቅናው

ስለ A' Design Award የፕላቲኒየም ሽልማት

Portal Beoplay የማስታወቂያ ዘመቻ የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው፤ ይህም በእውነት ልዩ፣ ውብ እና ግርማ ሞገስ ላላቸው ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የፕላቲኒየም አሸናፊዎች የፈጠራ ድንቅ ሥራዎች፣ የአእምሯዊ ፈጠራ ወሰን ምስክሮች ሲሆኑ የዲዛይነሮቻቸውን ወደር የማይገኝለት ሙያዊነትና ብልህነት ያሳያሉ። እነዚህ ዲዛይኖች የአንድን ዘመን ሥነ ውበት የሚወስኑ፣ ለማኅበረሰብ ደህንነት የሚያበረክቱ እና የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚያስፋፉ እጅግ የታወቁ ሥራዎች እንደሚሆኑ ይጠበቃል። Portal Beoplay የማስታወቂያ ዘመቻ ከፍ ያለ የላቀነት ደረጃ ያሳያል፤ በጠቃሚና ዋጋ ባላቸው ባህሪያቱም ዓለምን ያለ ጥርጥር የተሻለ ቦታ ያደርጋል። Portal Beoplay የማስታወቂያ ዘመቻ ፍላጎትን የሚቀሰቅስ፣ የሚያነሳሳ፣ የሚያስደስት እና ታላቅ ደስታን የሚፈጥር የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ሥራ ነው።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
ልኬቶች እና ማሸጊያ: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
መለያዎች: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
የማምረቻ ቴክኖሎጂ: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
የዲዛይን ተግዳሮት: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
ምርምር: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
መነሳሻ: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
የፕሮጀክት ጊዜ: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
የሥራ ሂደት: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
የፈጠራ ባለቤትነት: Kutuko Studio SL
የቡድን አባላት: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
የምስል ምስጋና: Boutique Visual Kutuko Studio, Beoplay Portal, 2022