Tathra Eco Camp የምርት መለያ በ Amanda Dempster የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2023 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2023
Tathra Eco Camp የምርት መለያ
ደንበኛ: Amanda Dempster
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #142725 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Tathra Eco Camp የምርት መለያ
በአውዳሚው የአውስትራሊያ የጫካ እሳቶች ከተደመሰሰ በኋላ፣ Tathra Eco Camp የመታደስ፣ የታሪክ እና የተፈጥሮ መጥለቅ ታሪክን የሚናገር ምሳሌያዊ ማንነት አስፈልጎታል። ባለቤቶቹ የምድሪቱን ልዩ ታሪክ የሚያበረታታ የምርት ስም ስብስብ ፈለጉ እንዲሁም ባህላዊ ጠቀሜታውን እና ለኢኮ ቱሪዝም ያላቸውን ቁርጠኝነት የሚያከብር። የተገኘው የምርት ስም አጻጻፍ እና ውክልናዎች የካምፑን ተፈጥሯዊ ማራኪነት የሚያንፀባርቁ ናቸው እና ለታደሰው መልክዓ ምድራዊ አቀማመጥ በምስላዊ የዛፍ ቀለበቶች እና ልዩ የቀለም መርሃ ግብር የእድገት ፣ ታሪክ እና የመድረሻ መታደስ ምልክት ያክብሩ።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Tathra Eco Camp የምርት መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Tathra Eco Camp የምርት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Tathra Eco Camp የምርት መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - ልኬቶች እና ማሸጊያ
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - መለያዎች
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- የማምረቻ ቴክኖሎጂ
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - የዲዛይን ተግዳሮት
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- ምርምር
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- መነሳሻ
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - የፕሮጀክት ጊዜ
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- የሥራ ሂደት
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- የፈጠራ ባለቤትነት
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- የቡድን አባላት
- Amanda Dempster
- የምስል ምስጋና
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
