Koch's Meerrettich ዳግም ብራንዲንግ በ Wolkendieb Design Agency የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2022
Koch's Meerrettich ዳግም ብራንዲንግ
ደንበኛ: KOCHS Meerrettich & Feinkost GmbH
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #140491 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Koch's Meerrettich ዳግም ብራንዲንግ
ወደ ሥሮቹ የሚመለሰው መፈክር በአሁኑ ጊዜ የምግብ ኢንዱስትሪን እያሸነፈ ነው. ፈረሰኛን የሚያካትቱ ጥንታዊ ሥር አትክልቶች በአሁኑ ጊዜ በጣም ተወዳጅ ናቸው. በመደርደሪያዎች ውስጥ ያለውን የምርት ስም ለማደስ፣ ዎልኬንዲብ የኮችስ ብራንድ መለያ እና የማሸጊያ ፖርትፎሊዮን እንደገና አስጀመረ። አርማው ይበልጥ ደፋር እና የበለጠ እንዲታይ ዘመናዊ ተደርጎ ነበር። አዲሱ ንድፍ ያልተሟሉ የተፈጥሮ ንጥረ ነገሮችን እና ንጹህ የምግብ አዘገጃጀቶችን ያለ ተጨማሪዎች እና ወግ አጥባቂዎች በማሳየት ላይ ያተኩራል. ትኩስ ከሜዳው በቀጥታ ለተጠቃሚው፡ በቀጥታ፣ በቀላሉ እና በፍቅር ተዘጋጅቷል!
እውቅናው
ስለ A' Design Award የብር ሽልማት
Koch's Meerrettich ዳግም ብራንዲንግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Koch's Meerrettich ዳግም ብራንዲንግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Koch's Meerrettich ዳግም ብራንዲንግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- ልኬቶች እና ማሸጊያ
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- መለያዎች
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- የማምረቻ ቴክኖሎጂ
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- የዲዛይን ተግዳሮት
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- ምርምር
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- መነሳሻ
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- የፕሮጀክት ጊዜ
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- የሥራ ሂደት
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- የቡድን አባላት
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
