Bank of England የእይታ ማንነት በ Matteo Ruisi and Peter McCabe የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2022
Bank of England የእይታ ማንነት
በ Matteo Ruisi and Peter McCabe
ደንበኛ: Bank of England
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #138983 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Bank of England የእይታ ማንነት
ለማዕከላዊ ባንክ መንደፍ ማለት በቴክኒካዊ እና በስሜታዊ መረጃ፣ በሰራተኞች የሚመሩ ውጤቶች፣ አሳታፊ የሆኑ አጠቃላይ ግንኙነቶች እና ተከታታይ ደንቦች መካከል ሚዛን ማግኘት ማለት ነው። ይህ ለማሳካት ቀላል አይደለም እና በሚስጥራዊ የውስጥ ተለዋዋጭነት ላይ የተመሰረተ ነው። አዲሱ ማንነት ከሚጠቀሙበት ሰዎች ጋር በጋራ ተዘጋጅቶ የግንኙነቶቹን ሁሉንም ገጽታዎች በማመጣጠን ነው። ይህም ተደራሽ፣ ተዛማጅ፣ የተዋቀረ እና ልዩ አቀራረብን በመጠቀም ሰፊ ህዝብ ላይ ለመድረስ ያተኩራል። እነዚህ ቁልፍ መርሆዎች ለሁሉም የእይታ ንብረቶች እንደ የንድፍ አቅጣጫ ጥቅም ላይ ውለዋል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Bank of England የእይታ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Bank of England የእይታ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Bank of England የእይታ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - ልኬቶች እና ማሸጊያ
- Not applicable
- መለያዎች
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- የማምረቻ ቴክኖሎጂ
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- የዲዛይን ተግዳሮት
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - ምርምር
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - መነሳሻ
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - የፕሮጀክት ጊዜ
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - የሥራ ሂደት
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - የፈጠራ ባለቤትነት
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- የቡድን አባላት
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - የምስል ምስጋና
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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