Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ በ Jiawei Wu የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2022
Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ
ደንበኛ: Jiawei Wu Design
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #137809 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ
ሜአንድር ለተፈጥሯዊ ሽቶ ብራንድ የተነደፈ የጠርሙስና የማሸጊያ ዲዛይን ነው። ስሙ የመጣው “የወንዝ መጣመሚያ” ማለት ከሆነው ፈረንሳይኛ ቃል ነው። ዲዛይኑ በጫካ ውስጥ የመንከራተትን ስሜት የሚያጎናጽፍ ሙሉ ተሞክሮ ለማስገኘት ያለመ ነው። ክዳኑ የታጠፈ የዛፍ ቅርንጫፍን ቅርፅ ይከተላል፣ ጠርሙሱም እንጨትን በማጠፍ ሂደት ቅርፅ በተሰጠው የሰሜን አሜሪካ ዋልነት (walnut) እንጨት የተሠራ ነው። አንድ የመረጃ ካርድ የፎቶግራፍ ምስልንና ሽቶውን ያነሳሳውን የገጠር ፈረንሳይ ጫካ መግለጫ ይይዛል። በሽቶው ውስጥ ተፈጥሯዊ የእንጨት መዓዛ ማስታወሻዎች ብቻ ጥቅም ላይ ውለዋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Meandre የሽቶ ጠርሙስ፣ የሽቶ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- ልኬቶች እና ማሸጊያ
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- መለያዎች
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- የማምረቻ ቴክኖሎጂ
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- የዲዛይን ተግዳሮት
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- ምርምር
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- መነሳሻ
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- የፕሮጀክት ጊዜ
- The project started in 2020 and finished in 2021.
- የሥራ ሂደት
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- የፈጠራ ባለቤትነት
- Jiawei Wu
- የቡድን አባላት
- Jiawei Wu
- የምስል ምስጋና
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
