Amplifying Identity የቢሮ የውስጥ ንድፍ በ DB and B Pte Ltd የተሠራ ሲሆን በ የውስጥ ማስዋብ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርውስጥ ማስዋብ· 2022
Amplifying Identity የቢሮ የውስጥ ንድፍ
ደንበኛ: DB&B Pte Ltd
በ ውስጥ ማስዋብ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #137777 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Amplifying Identity የቢሮ የውስጥ ንድፍ
Amplifying Identity በሲንጋፖር በሚገኘው Asia Square ውስጥ የሚገኝ የቢሮ የውስጥ ንድፍ ነው። የሥራ ቦታው በሦስት ፎቆች ተዘርግቶ በአጠቃላይ 9,300 ካሬ ሜትር ስፋት ይሸፍናል። ተለዋዋጭ እና ድብልቅ ሥራን ለመደገፍ ሃምሳ የትብብር ቦታዎች እና አምስት ትላልቅ የስብሰባ ክፍሎች በፎቆቹ ላይ ተሰራጭተዋል። የኩባንያውን ባህል፣ የአመራር መርሆችእና ታሪክ ለማቅረብ ብጁ የተሠሩ የአካባቢ ግራፊክስ በኮሪደሮች እና በግድግዳ ቦታዎች ላይ ተተግብረዋል። የአካባቢ ተጽዕኖን ለመገደብ ከዘላቂ ቁሳቁስ የተሠሩ ምንጣፎች፣ ዝቅተኛ ተለዋዋጭ ኦርጋኒክ ውህድ ቀለም እና በዞን የተከፋፈለ ብርሃን ጥቅም ላይ ውለዋል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Amplifying Identity የቢሮ የውስጥ ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Amplifying Identity የቢሮ የውስጥ ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Amplifying Identity የቢሮ የውስጥ ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- ልኬቶች እና ማሸጊያ
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- መለያዎች
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- የማምረቻ ቴክኖሎጂ
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- የዲዛይን ተግዳሮት
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- ምርምር
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - መነሳሻ
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- የፕሮጀክት ጊዜ
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- የቡድን አባላት
- Ricardo Celis
Victor Wong - የምስል ምስጋና
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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