Wu Sian የንግድ ሻይ ቤት በ Gong Cha California and Vinci Solution የተሠራ ሲሆን በ የውስጥ ማስዋብ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትውስጥ ማስዋብ· 2022
Wu Sian የንግድ ሻይ ቤት
በ Gong Cha California and Vinci Solution
ደንበኛ: Gong cha CA Franchise
በ ውስጥ ማስዋብ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #137016 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Wu Sian የንግድ ሻይ ቤት
የጎንግ ቻ የንድፍ ፕሮጄክት፣ በትክክል ስሙ Wu Sian፣ ወደ ቻይንኛ ወሰን የለሽ ተብሎ የተተረጎመ ሲሆን ለአለም አቀፍ መስፋፋት ባለው ምኞቱ ሊታይ ይችላል። የሻይ ቤት ዲዛይን የመጀመሪያ እይታዎች ከሁሉም የሕይወት ዘርፎች ለሁሉም ሰው ለመቅመስ እና ለመደሰት ምቹ እና ዘመናዊ ቦታን ያስተላልፋሉ። በሻይ ቤቱ ውስጠኛ ክፍል ውስጥ የተፈጥሮ እንጨት፣ እብነበረድ ድንጋይ፣ የብረት ዘዬዎች እና የምርት ቀለሞች አጠቃቀም የኩባንያውን ዋና እሴቶችን ያሳያል፡- ሻይ፣ ኮምፓኒየን፣ አርት፣ ጣዕም እና አፍታ። ጥቅም ላይ የሚውሉት ኦርጋኒክ ቁሶች ሙቀትን ለመፍጠር እና በሻይ እና በአካባቢያቸው መደሰትን ያበረታታሉ.
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Wu Sian የንግድ ሻይ ቤት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Wu Sian የንግድ ሻይ ቤት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Wu Sian የንግድ ሻይ ቤት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- ልኬቶች እና ማሸጊያ
- The project covers a total of 1,197 square footage.
- መለያዎች
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- የማምረቻ ቴክኖሎጂ
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- የዲዛይን ተግዳሮት
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- ምርምር
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- መነሳሻ
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- የፕሮጀክት ጊዜ
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- የሥራ ሂደት
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- የቡድን አባላት
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - የምስል ምስጋና
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
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