2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ በ Andre Tehhsi Chen የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማስታወቂያ· 2022
2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ
ደንበኛ: Sports Administration, MOE, R.O.C (TAIWAN)
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #131229 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ 2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ
2020 ሱፐር ስታር በታይፔ አሬና በታይዋን መንግስት አመታዊ በሚካሄድ የስፖርት ዝግጅት ላይ የተዘጋጀ ማስታወቂያ ዘመቻ ነው። ይህ ዘመቻ የአካል ማጎልመሻ ትምህርትን ያስተዋውቃል እንዲሁም የተለያዩ ስፖርቶችን ከህዝቡ ጋር ያገናኛል። የፅሁፍ ቅርፃቅርፁ የካሊግራፊ ቅርጾችን በመቀየር የቀስት ውርወራ እና የቴኒስ ሜዳዎችን የመሰሉ የስፖርት አካላትን ያካትታል። የቀለም እቅዱ ከቀስት ማነጣጠሪያ ኢላማ ተነስቶ የተዘጋጀ ሲሆን ኢንዲጎ፣ ቀይ እና ወርቃማ ቀለማትን ከጥቁር እና ነጭ ጋር በማጣመር ይጠቀማል። ዘመቻው ፖስተሮችን፣ ብሮሹሮችን፣ ተለዋዋጭ ምስላዊ ምልክቶችን (kinetic pictograms)፣ የቴሌቪዥን ማስታወቂያዎችን፣ የእንቅስቃሴ ግራፊክሶችን እና ዲጂታል ማስታወቂያ ማሳያዎችን ያካትታል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። 2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። 2020 Super Star የዝግጅት ማስታወቂያ ዘመቻ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The “2020 Super Star: Sports Performance Event” is an annual sports show held by the Taiwan Government. The event aims to promote and connect different sports to the public and glorify the fantastic achievement that professional athletes achieved in Taipei Arena, Taiwan. The design was developed in various formats in the event, such as advertising posters, campaign brochures, kinetic pictograms, TVCF, background videos, motion graphics, and digital signage.
- ልኬቶች እና ማሸጊያ
- Advertising poster: Print/700 mm x 1000 mm
Campaign brochures: Print/256 mm x 184 mm/18 pages
Kinetic pictograms: AVI/APNG/10 set
TVCF: AVI/4K HDTV/30 Sec.
Background videos: AVI/4K HDTV/in the loop.
Motion graphic: AVI/APNG
Digital signage: Jpeg/Mp4/9:16/1080 x1920 Px
Banner : Jpeg/APNG/1250 x203 Px/1200 x620 Px/1200 x400 Px - መለያዎች
- Typography, Kinetic Pictograms, Pattern, Motion Graphic, Taiwan, Sports Performance Event, Super Star, Archery, Tennis, Wrestling
- የማምረቻ ቴክኖሎጂ
- The key visual design, patterns, and kinetic pictograms are made graphically. The team created the animation in After Effect for advertising motion graphics and generated the animated images with an APNG creation tool such as APNG Assembler. For the print graphic, the team layout the artworks in Illustrator.
- የዲዛይን ተግዳሮት
- The color plan and how the graphic communicates are significant challenges to create a fun, vibrant, and welcoming atmosphere for the key visual design. Three primary colors (C/M/Y) and K are the origin of every color, which symbolize the idea that every beginner devotes themselves to sports to always stay true to themselves. Based on the concept, the goal is to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. We went to the color combination of the Archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and adjusted the hue/saturation to best fit the media we will access through the project.
Besides its cheerful color result, this advertising design brings a distinctively robust and bold visual impact with the sports elements integrated typography characteristics and repetitive pattern.
In order to find out what sports elements and symbols could be the leading concept for the public to catch the main idea of this event, the whole research and study is the result and great effort of both design team and related Sports Associations in Taiwan. - ምርምር
- The design of “2020 Super Star: Sports Performance Event” is based on promoting the importance of physical education, connecting different sports to the public, and glorifying the fantastic achievement of professional athletes of Taiwan. Take the Archery target to represent the concept of goals and apply the color plan of this project. There could be different goals for athletes in specific points; start points, turning points, and viewpoints, the design shaped the idea with the points (circles.) Transformed the round shapes into different sports pictograms and key visual patterns.
- መነሳሻ
- The typography in this advertising communication design visualizes the momentum of every sport by transforming the calligraphy form and includes vital sports elements in the event into its structure, such as archery, tennis court. Colors were a significant focus on this occasion, with the goal being to break free of the five colors of the Olympic rings and stick to the sports category promoted this year. For inspiration, we went to the vibrant colors of an archery target. We chose indigo, blood red, and glory gold yellow as symbols of the goal in every athlete’s mind and assisted with black and white colors.
- የፕሮጀክት ጊዜ
- The project started in January 2020 and finished in December 2020, and the advertising and campaign series were released and exhibited in September 2020. “2020 Super Star: Sports Performance Event” was held on September 19 in Taipei Arena, Taiwan. More than 30,000 audiences from the country will participate in the event.
- የሥራ ሂደት
- It's the first time to promote a national sports event with key patterns and kinetic pictograms since mascot is the most popular communication design in the related events. To create pattern and kinetic pictograms with novelty, here are the creative directions: 1. To promote sports and physical education as the primary purpose, the design of key patterns integrated into the momentum, strength, and beauty that sports show of each race. 2. To communicate with the joy, intuition, and fun of sports, the design of motion graphics illustrates the characteristic of athletes in the different sports categories.
- የፈጠራ ባለቤትነት
- copyrights: Copyrights belong to Sports Administration, M.O.E, R.O.C (TAIWAN), 2020.
- የቡድን አባላት
- Art Director: Andre Teh-hsi Chen
Designer: Han-Long Lee
Designer: Mu-Yun Ke
Designer: Shi-Xuan Kuo
Designer: Chun-Wei Chiu - የምስል ምስጋና
- Image #1: Andre Teh-hsi Chen
Image #2: Andre Teh-hsi Chen
Image #3: Andre Teh-hsi Chen
Image #4: Andre Teh-hsi Chen
Image #5: Andre Teh-hsi Chen
Video Credits: Sports Administration, M.O.E, R.O.C (TAIWAN)
PDF: Andre Teh-hsi Chen
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
