The Early Chapter የብራንድ ማንነት በ Allan Toh የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2022
The Early Chapter የብራንድ ማንነት
ደንበኛ: Allan Toh
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #128237 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Early Chapter የብራንድ ማንነት
ዘ ኧርሊ ቻፕተር በሲንጋፖር ለሚገኝ የልጅነት ዕድሜ እንቅስቃሴዎች ክለብ ቤት የተሰራ የብራንድ ማንነት ነው። ክለቡ ቤት ልጆች በጥልቅ የጨዋታ ተሳትፎ አማካኝነት በማንዳሪን ቋንቋ ላይ ፍላጎት እንዲያዳብሩ ይረዳል። አርማው ትንሽ ጎጆ መስሎ ከቀይ፣ ከቢጫ እና ከሰማያዊ ቀለማት በተደራረቡ ቀላል ቅርጾች የተገነባ ነው። የጎጆው ቅርጽ ክለቡ ቤት ለመገንባት ያለመውን ማህበረሰብ ይወክላል። በቅርጾቹ መካከል ያለው ነጻ ቦታ የቻይንኛውን ማንዳሪን ቋንቋ የሚወክለውን ቻይንኛ ፊደል ይፈጥራል፣ ይህም በቻይንኛ ቋንቋ ላይ ያለውን ትኩረት ያሳያል። ግማሽ ፀሐይ ለታዳጊ ልጆች አነቃቂ አካባቢን ይጠቁማል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
The Early Chapter የብራንድ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። The Early Chapter የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። The Early Chapter የብራንድ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
- ልኬቶች እና ማሸጊያ
- The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
- መለያዎች
- The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
- የማምረቻ ቴክኖሎጂ
- I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
- የዲዛይን ተግዳሮት
- The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
- ምርምር
- Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
- መነሳሻ
- Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
- የፕሮጀክት ጊዜ
- The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
- የሥራ ሂደት
- Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
- የፈጠራ ባለቤትነት
- Copyrights belong to Allan Toh Design Studio, 2021.
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