Loacker Rebrand የምግብ ማሸጊያ በ Marco Ventrice የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2022
Loacker Rebrand የምግብ ማሸጊያ
ደንበኛ: Spider
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #127989 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Loacker Rebrand የምግብ ማሸጊያ
Loacker Rebrand በዋፈር እና በቸኮሌት ምርቶች የሚታወቅ ታሪካዊ የምግብ ኩባንያ ተብሎ የተፈጠረ የማሸጊያ እና የምርት ስም ማንነት ስርዓት ነው። አርማው የቤተሰቡን ስም፣ ስሮቹን እና በዙሪያው ያለውን ተፈጥሮ የሚያመለክተውን የሺሊያር ተራራን የያዘ የጦር ትጥቅ መልክ ይይዛል። እያንዳንዱ የምርት ቤተሰብ ስለ አዘገጃጀቱ እና ስለ ግብዓቶቹ ግልጽ መግለጫ ተሰጥቶ ይቀርባል። የማሸጊያ ክፍሎቹ ተዋረድ እንደገና ተገልጿል የምርት ምስሎቹም እውነታዊ ናቸው። በእያንዳንዱ ማሸጊያ ጀርባ ላይ ያለ ኮድ ስለ ምርት ስሙ እና ስለ እቃው ተጨማሪ መረጃ ጋር ያገናኛል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Loacker Rebrand የምግብ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Loacker Rebrand የምግብ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Loacker Rebrand የምግብ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
- ልኬቶች እና ማሸጊያ
- different sizes
- መለያዎች
- Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
- የማምረቻ ቴክኖሎጂ
- Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
- የዲዛይን ተግዳሮት
- The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
- ምርምር
- Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
- መነሳሻ
- Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
- የፕሮጀክት ጊዜ
- The project started in September 2018 between Torino and Bolzano, and finished in 2021.
- የሥራ ሂደት
- Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
- የቡድን አባላት
- Spider Adv, Loacker Team
- የምስል ምስጋና
- All food images were realized featuring studio PiùLuce.
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
