The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት በ Sasha Sharavarau የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅማሸጊያ· 2022
The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት
ደንበኛ: St. Nicolaus (client company); Zbojnicka (brand)
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #127368 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት
የዝቦይኒኮች ሀብት (The Treasure of Zbojniks) ለዝቦይኒችካ (Zbojnicka) የፍራፍሬ ዲስቲሌቶች የተዘጋጀ የመለያ ወረቀት ንድፍ ነው። ዝቦይኒችካ በስሎቫክኛ የዝቦይኒክ ንብረት ማለት ነው። ዝቦይኒኮች በጭሰኝነት ሥርዓት ላይ በተነሱ ዓመፆች የተሳተፉ ዘራፊዎች ነበሩ፣ ሰዎችም በስሎቫክ ተራሮች ውስጥ ሀብት ደብቀዋል ብለው ያምኑ ነበር። መለያው ዲስቲሌቶቹን እንደ ዝቦይኒኮች ሀብት አድርጎ ያቀርባል። በላይኛው ክፍል የቬልኪ ሮዝሱቴክ (Velky Rozsutec) ተራራ ይታያል፣ ከተለያዩ ክልሎች የተውጣጡ የስሎቫክ ጌጣጌጦችም ንድፉን ከበው ያስውቡታል። በቅርጻ ቅርጽ ስልት የተሰሩ ሥዕላዊ መግለጫዎች ለስላሳ ሸካራነት ባለው ማት ክሬም ወረቀት ላይ በሁለት ቀለሞች ታትመዋል። የምርቱ ስም በወርቅ ኤምቦሲንግ (embossing) ተተግብሯል።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። The Treasure of Zbojniks የጠርሙስ መለያ ወረቀት ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- ልኬቶች እና ማሸጊያ
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- መለያዎች
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- የማምረቻ ቴክኖሎጂ
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- የዲዛይን ተግዳሮት
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- መነሳሻ
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- የፕሮጀክት ጊዜ
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- የሥራ ሂደት
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- የቡድን አባላት
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - የምስል ምስጋና
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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