Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ በ Ricardo Filipe Lopes da Silva የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2022
Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ
በ Ricardo Filipe Lopes da Silva
ደንበኛ: Oliveira de Almeida Advogados
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #126100 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ
መብቶችን የመከላከልና ለደንበኞች ውጤታማ መፍትሄዎችን ለማምጣት ዋጋ የማይተመንባቸውን ህጋዊ ማስረጃዎችን አንድ ላይ የማቀናጀት ተልዕኮ መያዝ ብዙ ድርጅታዊ ሥርዓትንና ተለዋዋጭነትን ይጠይቃል። ብራንዱ እነዚህን ጥረቶች በጥልቀት ያሳያል እንዲሁም ከእይታ መለያ ባሻገር ይሄዳል። ሎጎውን ወደ ቢሮ መሣሪያ መለወጥ የጽሁፍ ሥራዎችን አንድ ላይ ከማቀናጀት ባለፈ ብራንዱ በደንበኞች ትዝታ ውስጥ እንዲሰርጽ ይረዳል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Oliveira Almeida የምርት ተግባር፡ የብራንድ መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
- ልኬቶች እና ማሸጊያ
- Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files. - መለያዎች
- law, order, tradition, lawyers, law firm, brand, paper clip,
- የማምረቻ ቴክኖሎጂ
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
- የዲዛይን ተግዳሮት
- One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
- ምርምር
- Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
- መነሳሻ
- The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
- የፕሮጀክት ጊዜ
- February 2020 to April 2020 in Curitiba, Brazil
- የሥራ ሂደት
- In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
- የምስል ምስጋና
- Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
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