The Taste of Heritage ፈጣን ቡና በ Shawn Goh Chin Siang የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2021
The Taste of Heritage ፈጣን ቡና
ደንበኛ: Hai Soon Leong Sdn. Bhd
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #123769 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Taste of Heritage ፈጣን ቡና
ዲዛይኑ በደንበኛው ዳራ ተመስጦ ነበር - የቤተሰብ ንግድ ፣ ከትውልድ ወደ ትውልድ። ጣዕሙን ለማቆየት እና ለማስተላለፍ, 'የቅርስ ጣዕም' ምርቱ ተጀመረ. በተጨማሪም የማሌዢያ ቱሪዝም ምልክት ሆኖ ያገለግላል ስለዚህ ንድፍ አውጪው የባህል ቅርሶችን የመጠበቅ ጽንሰ-ሀሳብ አመጣ, የደንበኛውን ሃሳቦች በማካተት, የተለያዩ ብሄረሰቦችን የረዥም ጊዜ ባህሎች በንድፍ ውስጥ በማዋሃድ ብዙ ሰዎች የማሌዢያን ባህል እንዲረዱ እና ስለ ማሌዥያ ስነ ጥበብ ጉጉ ሁን።
እውቅናው
ስለ A' Design Award የብር ሽልማት
The Taste of Heritage ፈጣን ቡና የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። The Taste of Heritage ፈጣን ቡና እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። The Taste of Heritage ፈጣን ቡና ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste. - ልኬቶች እና ማሸጊያ
- The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
- መለያዎች
- Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
- የማምረቻ ቴክኖሎጂ
- The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
- የዲዛይን ተግዳሮት
- Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
- ምርምር
- The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
- መነሳሻ
- After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
- የፕሮጀክት ጊዜ
- Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
- የሥራ ሂደት
- The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
- የፈጠራ ባለቤትነት
- -
- የቡድን አባላት
- Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee - የምስል ምስጋና
- Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
