Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ በ Dennis Furniss

Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ በ Dennis Furniss የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።

ወርቅማስታወቂያ· 2021

Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ

በ Dennis Furniss

ደንበኛ: Doritos

በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ

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የተረጋገጠ የሽልማት አሸናፊ

ለ #122993 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ

አንድ መሳም፣ አንድ ልገሳ ለዶሪቶስ የተፈጠረ የዲጂታል ማስታወቂያ ዘመቻ ሲሆን የLGBTQ ማህበረሰብን ለመደገፍ የተዘጋጀ ነው። ዘመቻው ሰዎች ለጓደኞቻቸው፣ ለቤተሰቦቻቸው እና ለሚወዷቸው ሰዎች መሳም ሲሰጡ የሚያሳዩ ፎቶዎችን እንዲያጋሩ ጋብዟል። እያንዳንዱ የተጋራ መሳም ለማህበረሰቡ የገንዘብ ልገሳ ሆኖ ተለውጧል። ዘመቻው በቴሌቪዥን፣ በማህበራዊ ሚዲያ፣ በኦንላይን ቻናሎች እና በብራንድ እንቅስቃሴዎች ተካሂዷል። በሜክሲኮ እና በብራዚል ለሁለት ወራት የተተገበረ ሲሆን ከዓለም ዙሪያ ምላሾችን አግኝቷል። ግቡ በማህበራዊ ርቀት ወቅት ሰዎችን ማገናኘት ነበር።

እውቅናው

ስለ A' Design Award የወርቅ ሽልማት

Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Doritos One Kiss One Donation የዲጂታል ማስታወቂያ ዘመቻ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
ልኬቶች እና ማሸጊያ: Does not apply
መለያዎች: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
የማምረቻ ቴክኖሎጂ: We leveraged a marketing mix of TV, social media, online, branded activations.
የዲዛይን ተግዳሮት: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
ምርምር: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
መነሳሻ: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
የፕሮጀክት ጊዜ: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
የሥራ ሂደት: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
የቡድን አባላት: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
የምስል ምስጋና: All images are property of PepsiCo International