PepsiCo Foundation የመለያ ስርዓት በ Dennis Furniss የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2021
PepsiCo Foundation የመለያ ስርዓት
ደንበኛ: PepsiCo International Mexico
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #122974 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ PepsiCo Foundation የመለያ ስርዓት
PepsiCo Foundation በሜክሲኮ እና በላቲን አሜሪካ ማህበረሰቦችን ለሚደግፍ ለትርፍ ላልተቋቋመ ድርጅት የተፈጠረ የመለያ ስርዓት ነው። ንድፉ የድርጅታዊ የእይታ ቋንቋን በበለጠ ሰብዓዊ በሆነ ቋንቋ ይተካዋል። ኦሪጅናል ቅርጾች የፋውንዴሽኑን ሶስት ዋና ዋና ምሰሶዎች ይወክላሉ። በሞዱላር ስርዓት ውስጥ እነዚህ ቅርጾች ተጣምረው እና ተባዝተው ንድፎችን እና ሸካራነቶችን ይፈጥራሉ። ጂኦሜትሪያዊ የፊደል ገበታ፣ ደማቅ የቀለም ስብስብ፣ የፎቶግራፍ ዘይቤ እና የስዕል ዘይቤ መለያውን ያሟላሉ። ስርዓቱ በዲጂታል የብራንድ መጽሐፍ ላይ እና እንደ ሸሚዞች፣ ቦርሳዎች እና ኮፍያዎች ባሉ የዝግጅት ቁሳቁሶች ላይ ይተገበራል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
PepsiCo Foundation የመለያ ስርዓት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። PepsiCo Foundation የመለያ ስርዓት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። PepsiCo Foundation የመለያ ስርዓት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- ልኬቶች እና ማሸጊያ
- There are not packaging deliveries
- መለያዎች
- PepsiCo, Foundation, identity, system, strong, consistency
- የማምረቻ ቴክኖሎጂ
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- የዲዛይን ተግዳሮት
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- ምርምር
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- መነሳሻ
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- የፕሮጀክት ጊዜ
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- የሥራ ሂደት
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- የፈጠራ ባለቤትነት
- Copyrights: PepsiCo International Mexico
- የቡድን አባላት
- Innovation Design Center LATAM
- የምስል ምስጋና
- All Images: Design Innovation Center LATAM
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
