Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ በ Bold Brands የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2021
Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ
ደንበኛ: Bold Brands
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #122959 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ
ባልቲያ በባልቲክ ክልል ውስጥ ለሚሸጥ የቸኮሌት ስብስብ የተዘጋጀ የማሸጊያ ተከታታይ ነው። ስሙ የመጣው ለባልቲክ ባህር ከሚያመለክተው የሊቱዌኒያ ቃል ሲሆን፣ ይህም ንድፉን አነሳስቷል። አንድ የመብራት ማማ እና የባህር ትዕይንት በጥንታዊ የቪክቶሪያ ዘይቤ የተሳሉ ሲሆን፣ የውሃን እንቅስቃሴ የሚያመለክቱ ማዕበላዊ ቅርጾችን ያካትታሉ። ምንም ብሔራዊ ምልክቶች ስላልተጠቀሙ፣ ማሸጊያው ከአንድ አገር ይልቅ መላውን ክልል ይወክላል። ጥልቅ አረንጓዴ-ሰማያዊ ቀለም ውብ መልክ ይጨምራል። ሳጥኖቹ እና ኤንቨሎፖቹ ከወረቀት የተሠሩ ናቸው፣ በኦፍሴት የታተሙ፣ እና በማት ቫርኒሽ እና በመዳብ ፎይል ዝርዝሮች የተጠናቀቁ ናቸው።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Baltija Chocolate Collection የጣፋጭ ምግብ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- ልኬቶች እና ማሸጊያ
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- መለያዎች
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- የማምረቻ ቴክኖሎጂ
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- የዲዛይን ተግዳሮት
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- ምርምር
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- መነሳሻ
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- የፕሮጀክት ጊዜ
- This project started in January 2020 February and finished 2020 May
- የሥራ ሂደት
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- የቡድን አባላት
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - የምስል ምስጋና
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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