Flowering Street የበጎ አድራጎት የምርት መለያ በ Mingjun Jiang የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2021
Flowering Street የበጎ አድራጎት የምርት መለያ
ደንበኛ: Monka Design
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #121372 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Flowering Street የበጎ አድራጎት የምርት መለያ
ፍላወሪንግ ስትሪት በለንደን የሚገኙ ቤት አልባ ሰዎችን ለመደገፍ የተፈጠረ የበጎ አድራጎት የምርት መለያ ነው። ይህ የምርት መለያ ቤት አልባ ሻጮች በልገሳ ላይ ከመመስረት ይልቅ አበቦችን በተለመደው የገበያ ዋጋ በመሸጥ ገቢ እንዲያገኙ ያስችላቸዋል። የአርማው ቅርጽ ከለንደን የመንገድ ምልክቶች የተነሳሳ ሲሆን፣ ከቤት ውጭ በሚተኙ ሰዎች መካከል ጥቅም ላይ የሚውለውን "የመንገድ ጓደኞች" የሚለውን ቃል የሚያመለክት ነው። እያንዳንዱ የአበባ ዘለላ በተሰበሰቡ አሮጌ ጋዜጦች ተጠቅልሎ በተፈጥሮ ሄምፕ ገመድ ታስሮ፣ ከምስጋና ካርድ ጋር ይሰጣል። እንደገና ጥቅም ላይ ሊውሉ የሚችሉ የተፈጥሮ ቁሳቁሶች የማሸጊያ ወጪን ዝቅተኛ ያደርጋሉ፣ በዚህም ብዙ ሻጮችን መደገፍ ይቻላል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Flowering Street የበጎ አድራጎት የምርት መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Flowering Street የበጎ አድራጎት የምርት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Flowering Street የበጎ አድራጎት የምርት መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- ልኬቶች እና ማሸጊያ
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- መለያዎች
- charity, homeless, London, branding, visual, identity, flower
- የማምረቻ ቴክኖሎጂ
- Flowers sold by the homeless.
- የዲዛይን ተግዳሮት
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - ምርምር
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - መነሳሻ
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- የፕሮጀክት ጊዜ
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- የሥራ ሂደት
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- የፈጠራ ባለቤትነት
- none
- የቡድን አባላት
- Mingjun Jiang
- የምስል ምስጋና
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
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