Quix የምርት ማንነት በ Anja Zambelli Colak የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2021
Quix የምርት ማንነት
ደንበኛ: Zambelli Brand Design
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #120357 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Quix የምርት ማንነት
ኩዊክስ ትኩስና ቀዝቃዛ መጠጦችንና መክሰሶችን የሚያቀርቡ ራስ-አገልግሎት ማሽኖች የምርት ማንነት ነው። ይህ ማንነት ከጣሊያን ባህል የተወሰዱ ቀለሞችን፣ ሸካራነቶችንና ቅርጾችን በመጠቀም የጣሊያን ዲዛይን ወርቃማ ዘመንን ያከብራል። ትንሽ ጥንታዊ ማራኪነት የዶልቼ ቪታ ዓመታትን ያስታውሳል እንዲሁም የጣሊያን ቡና ባህልን ያሳያል። የቡና ኩባያዎችና ማስታወቂያዎች በCMYK ቀለሞችና በኦፍሴት ቴክኖሎጂ የታተሙ ሲሆኑ፣ ማሽኖቹ በታተሙ ፎይሎች ብራንድ ተደርገዋል። ዲዛይኑ ፈጣን የቡና እረፍትን ወደ ረጋ ያለ የእይታ ተሞክሮ ይለውጠዋል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Quix የምርት ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Quix የምርት ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Quix የምርት ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- ልኬቶች እና ማሸጊያ
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- መለያዎች
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- የማምረቻ ቴክኖሎጂ
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- የዲዛይን ተግዳሮት
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- ምርምር
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- መነሳሻ
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- የፕሮጀክት ጊዜ
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- የሥራ ሂደት
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
