System የብራንድ መለያ ንድፍ በ Plus X የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2021
System የብራንድ መለያ ንድፍ
በ Plus X
ደንበኛ: System
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #119749 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ System የብራንድ መለያ ንድፍ
ሲስተም ለሁሉም ጾታ ላሉ ሰዎች አገልግሎት የሚሰጥ የልብስ ብራንድ ተብሎ የተነደፈ የብራንድ መለያ ንድፍ ነው። ይህ መለያ መሰረት ያደረገው ከቅጥ ባለፈ ለበርካታ ጊዜያት አመለካከቶችን በሚያከማች ቦታ ተብሎ በሚገለጸው የአመለካከት ማህደር ጽንሰ-ሀሳብ ላይ ነው። አንድ ካሬ በግማሽ በመክፈል የተፈጠረ ሞጁል አንድን አመለካከት ይወክላል፣ እንዲሁም በርካታ ሞጁሎች ተዳምረው ማህደሩን ይገልጻሉ። ሞጁሉ በማስታወቂያዎች፣ በመለያ ካርዶች፣ በስያሜዎች እና በማሸጊያዎች ላይ ተግባራዊ ተደርጓል። አርማው በነጭ ፎይል ፕሬስ የታተመ ሲሆን፣ ምልክቱ ደግሞ ለተጣራ መልክ በጥበብ የተሰራ ነው። የእይታ ቋንቋው ገለልተኛ እና ንጹህ ሆኖ ተጠብቆ ቆይቷል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
System የብራንድ መለያ ንድፍ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። System የብራንድ መለያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። System የብራንድ መለያ ንድፍ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- ልኬቶች እና ማሸጊያ
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - መለያዎች
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- የማምረቻ ቴክኖሎጂ
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - የዲዛይን ተግዳሮት
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- ምርምር
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- መነሳሻ
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- የፕሮጀክት ጊዜ
- This project proceeded for 8 months in Seoul, South Korea.
- የሥራ ሂደት
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- የቡድን አባላት
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
