LendMe የምርት ስም ማንነት በ Ruis Vargas የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2021
LendMe የምርት ስም ማንነት
ደንበኛ: Laika
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #119666 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ LendMe የምርት ስም ማንነት
LendMe የቤት ካፒታል ገበያ ውስጥ ለምትሠራ ኩባንያ የተፈጠረ የምርት ስም ማንነት ነው። አርማው እርስ በርስ የተመዛዘኑ የሁለትዮሽ ኮዶችን የሚያመለክት ምስላዊ አወቃቀር ይጠቀማል፣ ይህም የሂሳብ ሀሳብንም ሆነ በኩባንያውና በደንበኞቹ መካከል ያለውን ሁለት-አቅጣጫ ግንኙነት ያሳያል። የቀለም አጠቃቀሙ ተደጋጋፊ ሲሆን፣ ወይን ጠጅ ቀለም እንደ መሠረት ተውሶ ብርቱካንማና ሰማያዊ ቀለሞች ለተለያዩ መልዕክቶችና ታዳሚዎች ደጋፊ ድምፀቶች ሆነው ያገለግላሉ። አፈጻጸሞቹ የንግድ ካርዶችን፣ ፖስታዎችን፣ የተቋም አቀራረብን እና የጎዳና መብራት ፓነልን ያካትታሉ።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
LendMe የምርት ስም ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። LendMe የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። LendMe የምርት ስም ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street. - ልኬቶች እና ማሸጊያ
- Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
- መለያዎች
- Brand, logotype, illustration, visual identity, Laika Design
- የማምረቻ ቴክኖሎጂ
- The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
- የዲዛይን ተግዳሮት
- Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
- ምርምር
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
- መነሳሻ
- The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
- የፕሮጀክት ጊዜ
- The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
- የሥራ ሂደት
- The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
- የፈጠራ ባለቤትነት
- Laika Design
- የቡድን አባላት
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- የምስል ምስጋና
- Laika Design
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
