Cafe Soul ምስላዊ ማንነት በ Mateus Matos Montenegro የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2022 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2022
Cafe Soul ምስላዊ ማንነት
ደንበኛ: Cafe Tunico
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #117271 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cafe Soul ምስላዊ ማንነት
ካፌ ሶል ለቡና ብራንድ የተዘጋጀ ምስላዊ ማንነት እና የማሸጊያ ንድፍ ነው። ቡናው ከ100 በመቶ አረቢካ ባቄላ የተሰራ ሲሆን በተመጣጣኝ ዋጋ ይቀርባል። ማንነቱ ሞጁላዊ የሆነ ሎጎ የሚጠቀም ሲሆን ንጥረ ነገሮቹ ተጣምረው በርካታ የተለያዩ ገጽታዎችንና ንድፎችን ይፈጥራሉ። ምስላዊ ቋንቋው ቀላልና ወጣታዊ ሲሆን አዳዲስና ወጣት ተጠቃሚዎችን ለመድረስ ያለመ ነው። ማሸጊያው በአራት ቀለም ሂደት ከአራት ፓንቶን ቀለሞች ጋር በአልሙኒየም መዋቅር ላይ ታትሟል። ቁጥር ሰባቱ እርሻውን የሚያስተዳድሩትን ሰባት የቤተሰብ አባላት ይወክላል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Cafe Soul ምስላዊ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Cafe Soul ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Cafe Soul ምስላዊ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes. - ልኬቶች እና ማሸጊያ
- The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
- መለያዎች
- Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
- የማምረቻ ቴክኖሎጂ
- For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
- የዲዛይን ተግዳሮት
- The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family. - ምርምር
- From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented. - መነሳሻ
- Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL. - የፕሮጀክት ጊዜ
- The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
- የሥራ ሂደት
- The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
- የቡድን አባላት
- Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
