The Cairo Citadel የድርጅት መለያ በ Rana Galal የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2021
The Cairo Citadel የድርጅት መለያ
ደንበኛ: Rana Galal
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #113295 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ The Cairo Citadel የድርጅት መለያ
የካይሮ ቅጥር ግቢ (ሲታደል) በግብፅ ውስጥ ለሚገኝ ታሪካዊ ቦታ የተዘጋጀ የድርጅት መለያ ነው። ይህ መለያ በንፅፅር ጭብጥ ላይ የተገነባ ሲሆን፣ ይህም "የንፅፅር ከተማ" በሚለው መሪ ቃል ውስጥ ተንፀባርቋል። ጥቁርና ነጭ ቀለማት ዋነኛ ቀለማት ሲሆኑ፣ ሁለተኛ ደረጃ ቀለም ደግሞ በቅጥር ግቢው ውስጥ የተከሰተን ታሪካዊ ክስተት ያመለክታል። በሁለት ቋንቋዎች የተዘጋጀው አርማ በአራት ማዕዘን ቅርፅ የተሰራ ሲሆን፣ ወደ ሁለት ተቃራኒ አራት ማዕዘኖች ሊከፈል የሚችል በመሆኑ የባህል ለውጥን ይጠቁማል። ሄልቬቲካ ኑዌ (Helvetica Neue) ቀላል የጂኦሜትሪክ ቅርፆቹ ተመራጭ ሆኖ እንደ ዋና የፊደል ቅርፅ ተመርጧል። በኋላም ተመሳሳይ ፅንሰ ሀሳብ ተከትሎ የምልክት ስርዓት ተዘጋጅቷል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
The Cairo Citadel የድርጅት መለያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። The Cairo Citadel የድርጅት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። The Cairo Citadel የድርጅት መለያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- ልኬቶች እና ማሸጊያ
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- መለያዎች
- Logo, Branding, Signage system, Typography, Visual Identity
- የማምረቻ ቴክኖሎጂ
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- የዲዛይን ተግዳሮት
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- ምርምር
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- መነሳሻ
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- የፕሮጀክት ጊዜ
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- የሥራ ሂደት
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- የፈጠራ ባለቤትነት
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- የቡድን አባላት
- none.
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
