Jie Yi Couture የብራንድ ማንነት በ Yiwen Tu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2021 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2021
Jie Yi Couture የብራንድ ማንነት
በ Yiwen Tu
ደንበኛ: Jie Yi Couture Studio
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #109125 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Jie Yi Couture የብራንድ ማንነት
ጄ ዪ ኩቱር በሻንጋይ ለሚገኝ ኩቱር ስቱዲዮ የተፈጠረ የብራንድ ማንነት ነው። የቻይንኛው ፊደል ጄ መፍታት እና መበታተንን ሲያመለክት፣ ዪ ደግሞ አንድነትን፣ ውህደትን እና ወጥነትን ያመለክታል። አርማው በቻይንኛ ቅርጸ-ቁምፊ የተገነባ ሲሆን፣ የፊደላቱ ክፍሎች በማኔኪን እና በመቀስ ምልክቶች ተተክተዋል። የንድፍ ስዕሎች (ፓተርን-ሜኪንግ) ዋነኛውን የእይታ አካል ይመሰርታሉ፣ መስመሮቻቸው፣ ጠመዝማዛዎቻቸው እና ማስታወሻዎቻቸውም ዝርዝር ንድፍ ይፈጥራሉ። ይህ ማንነት በተለያዩ መጠኖች በሚቀርብ ማሸጊያ ላይ ተተግብሯል። ንድፉ የእጅ ጥበብን እና ከፊል-ብጁ የስፌት አገልግሎትን ያስተላልፋል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Jie Yi Couture የብራንድ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Jie Yi Couture የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Jie Yi Couture የብራንድ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux - ልኬቶች እና ማሸጊያ
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- መለያዎች
- Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
- የማምረቻ ቴክኖሎጂ
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
- የዲዛይን ተግዳሮት
- The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
- ምርምር
- To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
- መነሳሻ
- Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
- የፕሮጀክት ጊዜ
- The project started in August 2018 in Shanghai and finished in January 2020 in New York.
- የሥራ ሂደት
- Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element. - የቡድን አባላት
- Independent
- የምስል ምስጋና
- Yiwen Tu, 2020
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
